Royal Salt Ltd, the makers of Mr. Chef Salt, has concluded its nationwide Mr. Chef Market Runz to 20 Millionaires Campaign, rewarding more than 520 Nigerians through one of its largest consumer engagement initiatives to date. The campaign culminated in a Grand Finale in Lagos, where 20 lucky consumers were each presented with ₦1 million, totaling ₦20 million in grand prizes.
Grand Finale Celebrations in Lagos
The colorful event took place in Lagos, with winners receiving ceremonial cheques in the presence of Royal Salt Ltd Management, Key Distributors of Mr Chef Salt, media organizations, WAZOBIA FM representatives, agency partners, and invited guests. The ceremony featured live entertainment, campaign highlights, winner testimonials, media interviews, and networking sessions, celebrating the collective success of the campaign.
Weekly Trivia Rewards Across 12 Weeks
Beyond the grand prize winners, the campaign delivered value throughout its 12-week duration. More than 500 consumers across the country were rewarded with ₦10,000 and ₦5,000 cash prizes on radio and social media after correctly answering Mr. Chef Market Runz Trivia questions aired on five WAZOBIA FM stations and published on the brand's digital platforms. These weekly trivia sessions transformed ordinary radio and social media interactions into rewarding experiences, encouraging participation while educating audiences about the Mr. Chef brand.
Transparent Winner Selection Process
To reinforce transparency, Royal Salt Ltd ensured the selection of the 20 grand prize winners was conducted openly. The final raffle draw was broadcast live across five WAZOBIA FM stations, Facebook, Instagram, TikTok, and YouTube, allowing consumers nationwide to witness the process in real time. This approach strengthened the campaign's credibility and reinforced the company's commitment to fairness, integrity, and accountability.
The Group Managing Director of Royal Salt Ltd reaffirmed the company's dedication to rewarding consumer loyalty. "At Royal Salt Ltd, we believe our consumers are the foundation of our success. The Mr. Chef Market Runz Campaign was designed not only to reward loyalty but also to celebrate the resilience, determination, and entrepreneurial spirit of hardworking Nigerians. While we are delighted to celebrate our 20 new millionaires today, we are equally proud that throughout this campaign, hundreds of other consumers also benefited through our weekly radio and social media trivia rewards. Supporting the daily hustle of Nigerians remains at the heart of everything we do."
Campaign Impact and Future Commitment
The campaign combined traditional radio with digital engagement, creating meaningful conversations around the Mr. Chef brand. Thousands of consumers participated throughout the campaign, with hundreds rewarded instantly through weekly trivia competitions before the final selection of the 20 grand prize winners. Royal Salt Ltd expressed appreciation to every participant, WAZOBIA FM, Key Distributors, media partners, retail partners, campaign implementation partners, and all Nigerians whose enthusiasm made the campaign a success. As the campaign concludes, the company reaffirmed its commitment to developing innovative consumer engagement programmes that create memorable experiences, reward loyalty, and empower Nigerians through impactful initiatives.
