Tasty Tom and De Rica Conclude Millionaire Splash Promotion, Rewarding Thousands of Nigerians
The highly anticipated Millionaire Splash promotion, organized by the popular tomato mix brands Tasty Tom and De Rica, has officially drawn to a close. This nationwide campaign, which ran for over 60 days, successfully concluded on January 15, 2026, leaving a trail of delighted and empowered consumers across Nigeria.
A Celebration of Consumer Loyalty and Generous Rewards
Designed to appreciate and reward loyal customers, the promotion saw an impressive total of 216,928 winners emerge with various prizes. The breakdown of winners includes:
- 18 lucky individuals who became instant millionaires, each receiving 1 million naira.
- 278 winners awarded 100,000 naira each.
- 259 recipients who won 50,000 naira.
- 216,373 instant winners who received airtime rewards.
The final draw ceremony, held in Lagos on January 16, 2026, was attended by key executives from Caraway Africa Nigeria Limited, the parent company behind these beloved brands. Notable attendees included Apurv Pandey, Vice President of Marketing; Gabriella Shoga, Culinary Brand Manager; Amitabh Coomar, Business Head; and Rohan Mehta, Category Manager for Sales.
Meet the New Millionaires: Stories of Transformation
Among the 18 millionaires created during the promotion, several were recognized at the final event. Ugbedaga Rebecca Oluwatosin and Daniel Udoh Oboh, both from Lagos, along with Princess Ifene from Abuja, were celebrated as part of the final draw winners.
The 60-day promotion period also produced millionaires from various regions, including:
- Iwuoha Hope Nkiruka from Imo State
- Oguzi Promise Yefia from Abuja
- George Miracle Amarachi from Enugu State
- David Asuquo Peter from Lagos
- Ubom Uduak Akpan from Akwa Ibom State
Expressing her gratitude, millionaire winner Ugbedaga Rebecca shared, "This money will go a long way in my business and will fetch me more profits." Another winner, Daniel Udoh, revealed his plans, stating, "We will make some changes in my mother's shop, get more provisions, and I will also support my brothers in school."
Brand Appreciation and Market Leadership
During the final raffle draw, Culinary Brand Manager Gabriella Shoga emphasized the company's gratitude toward its consumers. "We appreciate our consumers for being a part of our journey over the years, sticking with us and ensuring we have stayed in business. This promotion was our own way of saying thank you," she remarked.
Caraway Africa has built a strong reputation through its flagship brands, Tasty Tom Tomato Mix and De Rica Tomato Mix, known for providing affordable, vitamin-enriched tomato products. The company continues to solidify its position as a leading player in Nigeria's competitive tomato mix market.
Currently, the company's product portfolio includes:
- Tasty Tom Tomato Mix available in 55g, 210g, 400g, and 1.1kg sizes.
- De Rica Tomato Mix offered in 55g, 210g, and 400g variants.
- Festin Tomato Mix also available in 55g, 210g, and 400g packages.
The Millionaire Splash promotion not only rewarded thousands of Nigerians but also reinforced the brands' commitment to consumer satisfaction and community empowerment. As the campaign concludes, it leaves behind a legacy of joy, financial upliftment, and strengthened brand loyalty across the nation.
