Rewind Associates Limited has stressed that enhancing access to professional equipment and industry knowledge is vital for the continued expansion of Nigeria's creative sector. This was highlighted at the recently concluded inaugural edition of The Business of Cinematography and Content Creation Masterclass held in Lagos.
Masterclass Overview
The three-day industry-focused training program aimed to equip filmmakers, cinematographers, content creators, and creative entrepreneurs with both technical and business skills necessary to succeed in today's creative economy. It was designed to support emerging and established creatives through training, mentorship, networking opportunities, and equipment accessibility.
Key Sessions and Topics
The masterclass featured sessions covering camera systems, lenses, lighting, the business of cinematography, mobile content creation, equipment management, storytelling, pricing strategies, client management, and building sustainable creative businesses. Participants also gained valuable networking opportunities and practical insights from experienced industry professionals.
Bridging Creativity and Business
The company's Co-Managing Director, Esther Okoeguale, underscored the need to bridge the gap between creativity and business. She noted that many talented creatives possess technical skills but often lack the business knowledge required to build profitable and sustainable careers.
Company Mission and Services
The program reflects the broader mission of Rewind Associates Limited, a creative solutions company specializing in cinematography, film production support, and professional camera and film equipment rentals. Through its rental services, the company provides filmmakers, production companies, content creators, and media professionals with access to industry-standard cameras, lenses, lighting equipment, audio gear, and production accessories.
Future Plans
Following the success of the inaugural edition, the company announced plans to expand future editions of the masterclass, accommodate more participants, and collaborate with industry stakeholders, corporate organizations, and development partners to further strengthen capacity building within Nigeria's creative ecosystem.
Rewind Associates expressed appreciation to all attendees, facilitators, partners, sponsors, and volunteers whose support contributed to the program's success. The company reaffirmed its commitment to developing the next generation of filmmakers, cinematographers, and content creators across Africa.
