Barima Apenteng Agyarkwa, Area Manager of fashion brand Evisu in the U.S., has advocated for increased investment in youth development and talent support across Africa. The Ghanaian-American entrepreneur emphasized that young people are critical to unlocking the continent's economic and creative potential.
Empowering African Youth
Agyarkwa stated that empowering young Africans through education, mentorship, and access to opportunities would drive innovation and strengthen the continent's competitiveness in global creative and sports industries. He stressed that sustainable investment in young people remains essential for economic growth, particularly in sectors such as entertainment, fashion, and sports, where African talent continues to gain international recognition.
Call for Collaboration
He urged governments, private organizations, and development partners to strengthen collaboration in creating systems that support entrepreneurship, innovation, and talent development across Africa. Speaking on his involvement in youth-focused initiatives, Agyarkwa highlighted the importance of mentorship, skills acquisition, and professional networking in helping emerging talents navigate increasingly competitive industries.
Bridging Continents
Agyarkwa explained that his experiences across both continents provided him with a deeper understanding of the challenges confronting young creatives, entrepreneurs, and athletes seeking access to global opportunities. He noted that several initiatives he supports aim to connect aspiring musicians, fashion entrepreneurs, athletes, and other creative professionals with experienced industry practitioners and international networks.
Partnerships and Programs
Some of the programmes have been implemented in partnership with organizations involved in talent development, branding, and cultural exchange, including Under Trendsetters Reality (UTR) and Grand Intellects Limited (GIL). The initiatives feature mentorship sessions, networking engagements, and talent showcase platforms designed to provide participants with industry exposure and opportunities for career advancement.
Addressing Challenges
Agyarkwa emphasized the need for structured mentorship and professional development programmes as Africa's creative economy expands. He noted that limited access to funding, training, and professional networks remains a major challenge for many young talents across the continent, underscoring the importance of initiatives aimed at strengthening pathways to employment, entrepreneurship, and sustainable growth.
