Women Entrepreneurs Demand Digital and Financial Infrastructure for Cross-Border Trade
Women professionals, entrepreneurs, and business owners across Africa have issued a strong call for the development of more robust digital and financial infrastructure. This initiative aims to enable seamless cross-border trade and facilitate the expansion of businesses throughout the continent. The appeal was made during the launch of the enhanced Ecobank Ellevate Proposition Programme, an Ecobank initiative designed to provide comprehensive financial and non-financial support specifically for women-owned and women-focused businesses.
Keynote Address Highlights Critical Role of Digital Infrastructure
In her keynote address, Adenike Ogunlesi, Founder of Ruff ‘n’ Tumble, emphasized that digital infrastructure is essential for helping women entrepreneurs scale their operations, access broader markets, and participate more actively in intra-continental trade. Speaking on the theme, ‘Her Voice. Her Power. Her Growth’, Ogunlesi argued that technology-driven systems that simplify payments, logistics, and access to finance would significantly reduce the numerous barriers women face in running and expanding their enterprises.
She further noted that the enhanced Ecobank Ellevate Proposition Programme is poised to deepen support for women entrepreneurs by offering improved access to financing, thereby addressing one of the key challenges in business growth.
Encouragement and Strategic Advice from Industry Leaders
Bode Abifarin, Chief Executive Officer of Strata Projects, encouraged women to have confidence in the value they have built and to be bold in demanding recognition for their work and achievements. He also urged women entrepreneurs to leverage the Ecobank Ellevate Programme platform to expand their professional networks and gain access to vital business support resources.
Titilayo Adesoga, Founder of Village Farms Agro Allied, stressed the importance of proper documentation, strong governance structures, and the use of technology for monitoring operations and ensuring efficiency in women-owned businesses. Her remarks underscored the need for a holistic approach to business management that integrates both traditional and modern practices.
Commitment to Empowerment and Economic Resilience
Ayo Osolake, Head of Premier Banking & Wealth Management at Ecobank Nigeria, described the gathering as more than just the unveiling of an improved proposition. He stated that it represents a reaffirmation of Ecobank's commitment to empowering women entrepreneurs and building a more inclusive and resilient economy. This commitment aligns with broader efforts to foster gender equality and economic development across Africa.
The enhanced Ecobank Ellevate Proposition Programme is expected to play a pivotal role in supporting women-led businesses by providing tailored financial solutions, mentorship, and networking opportunities. As digital and financial infrastructures continue to evolve, women entrepreneurs are poised to become key drivers of cross-border trade and economic growth on the continent.
