Sunbeth Energies Limited has expanded its self-service fuelling operations to Rivers State with the opening of a new station in Port Harcourt. The facility, located in Ada George, allows motorists to pay for fuel using bank cards or transfers and dispense the product themselves, with customer assistants available to provide guidance when needed.
Expansion Beyond Lagos and Abuja
In a statement on Wednesday, October 21, 2026, the company said the new outlet builds on its existing stations in Lagos and Abuja, where customers can purchase fuel without assistance from attendants. This marks a significant step in the company's growth strategy, bringing its innovative fuelling model to a new region.
Sunbeth Energies operates in Nigeria's downstream petroleum sector, focusing on the bulk trading, distribution, and supply of refined petroleum products. Its self-service programme receives technical support from Techbroker and Fuelmetrics, ensuring a seamless experience for customers.
100% Transaction Success Rate
Sunbeth Energies reported that its two existing self-service stations had recorded a 100% transaction success rate, with no service downtime since September 2026. The company said the performance was measured by customers' ability to complete payments and dispense fuel without transaction-related problems.
At the new Port Harcourt station, instructions displayed at the pumps guide motorists through payment, dispensing, and transaction confirmation. Customer assistants are also on hand to provide additional support where necessary, ensuring that all customers, regardless of their familiarity with the technology, can use the facility with ease.
Self-Service Model Explained
Commenting on the launch, Sunbeth Energies' Chief Operating Officer, Bunmi Isijola, said the model was designed to give customers greater control over their fuelling experience while retaining human support.
“Self-service is not about replacing people; it is about giving customers greater control over their fuelling experience while creating new ways for our people to support and serve them,” she said. Isijola added that customer assistants were trained to guide motorists, answer questions, and provide help whenever required.
She said the company's expansion into Port Harcourt reflected its commitment to making fuelling more convenient, transparent, and reliable. This approach aligns with the broader industry trend towards self-service stations, which aim to improve efficiency and customer experience.
Recall that Legit.ng earlier reported that the Nigerian National Petroleum Company Limited (NNPC Ltd.) had rolled out between 50 and 70 smart, self-service energy stations across Nigeria, marking a significant shift in how the state-owned oil company delivers fuel and energy services. The company also dismissed concerns that the adoption of self-service stations could lead to job losses, saying the technology would improve operational efficiency and create new employment opportunities.
