Industry Experts Sound Alarm Over Counterfeit Products
Nigerian consumers are facing growing threats from counterfeit products, particularly in the wine sector, according to experts who spoke at a recent industry event in Lagos. The warning came during a media briefing at a wine-tasting event held on 19 November 2025, where industry professionals expressed serious concerns about the proliferation of fake goods in the Nigerian market.
Health Risks and Economic Consequences
Chinedu Rita Rosa, Founder of Vines by Rosa, emphasized the dual threat posed by counterfeit wines during her address. She highlighted that fake alcoholic beverages not only endanger consumer health but also significantly impact national revenue through lost taxes and legitimate business income.
Rosa stressed that consumer education plays a crucial role in combating this problem. She advised Nigerian buyers to always verify product origins and make informed purchasing decisions rather than opting for suspiciously cheap alternatives that could compromise their wellbeing.
International Perspective on Nigerian Market
The concerns were echoed by international representatives present at the event. Dario Zugaro, Senior Export Manager, expressed hope that Nigeria would remain a favorable business destination despite current challenges. He acknowledged the presence of substandard quality wines in the market but expressed confidence that Nigerians, particularly the younger generation, could develop the skills to distinguish genuine products from fakes.
Roberto Cardinale, Export Manager for Settecani and Fina Wineries, noted an encouraging trend of growing appreciation for quality wines among Nigerian consumers. He specifically encouraged younger Nigerians to learn how to differentiate between authentic and substandard products, emphasizing that this knowledge would support the industry's sustainable growth.
The consensus among experts indicates that while the threat of counterfeit products remains significant, increased consumer awareness and education could substantially reduce the circulation of dangerous fakes in the Nigerian market.
