NIVEA has officially concluded its N3 billion National Consumer Promotion, marking the end of a 12-week nationwide campaign that delivered cash rewards, vehicles, travel experiences, and millions of instant prizes to consumers across Nigeria. The promotion reached its peak with grand finale ceremonies held over three days, from Friday, April 17, to Tuesday, April 21, 2026, in key cities including Lagos, Abuja, and Port Harcourt.
Grand Finale Events
In Lagos, the final presentation took place at the Providence Hotel in Ikeja, where winners were officially presented with their prizes in a high-profile event attended by brand representatives, regulators, and other key stakeholders. The final draw, conducted on April 9, produced 10 grand prize winners, including recipients of three brand-new SUVs, as well as winners of cash prizes of N5 million, N3 million, and N2 million. Additional winners secured all-expense-paid trips to Spain to watch Real Madrid play live.
Winner Testimonials
Oladipupo Demilade, a final-year student at Caleb University and one of the SUV winners, said he initially doubted the notification. “When I received the call, I did not think it was real. I had to verify it before it became clear. It is a significant moment for me, particularly at this stage of my life,” he said. Joy Onwuarikaije, one of the N5 million cash prize winners, also expressed initial doubt, but confirmed through the right channels. She said the win has turned into a meaningful opportunity for her and her business.
Geographical Spread
The geographical spread of winners reflects the national reach of the campaign. SUV recipients included Fabian Kamsi (Abuja), Oladipupo Temilola (Lagos), and Bright Egbema (Port Harcourt), while major cash prizes were awarded to Faith Agbo (Enugu), Joy Onwuarikaije (Lagos), and Mariam Ibrahim (Kano), among others.
Campaign Impact
Beyond the grand prizes, the promotion recorded significant reach. More than 700,000 consumers emerged as winners over the course of the campaign. Close to 400 participants received prizes ranging from N1 million cash to N50,000 in shopping vouchers, while over 1.2 million consumers were awarded instant airtime credits.
Brand Statement
Speaking at the Lagos ceremony, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, expressed joy about the campaign’s impact, saying that it was designed to recognise and reward consumer loyalty at scale. “This initiative was intended to acknowledge the role our consumers play in the brand’s continued growth. The response has been extensive, and the outcome reflects both participation and trust,” she said.
