As a strategic measure to address the growing number of complaints from subscribers about data depletion, indications from the industry suggest that Mobile Network Operators (MNOs) may introduce a data calculator. This tool would enable users to monitor their data consumption more accurately.
What is a Data Calculator?
A data calculator is a tool that shows subscribers how their data is used on a daily basis. Currently, telecom operators already provide subscribers with a daily report of data used the previous day, following directives from the Nigerian Communications Commission (NCC) aimed at promoting transparency.
Industry Source Confirms New Measure
According to a report by Nairametrics, an industry source confirmed the new initiative, noting that subscriber complaints over data depletion have become a major concern in the industry, as they undermine trust. The source stated: "An average subscriber believes their service provider steals their data once their data is exhausted before time or depletes faster than they expected, which is not true."
The source further explained that operators have been working to educate subscribers on factors that can lead to rapid data depletion, such as smartphone functionality. "And now, we are looking at tools that could show the subscribers not just what they have used, but also how they have used it to further promote transparency," the source added.
Intensified Sensitisation Campaigns
According to the source, operators are also ramping up their sensitisation campaigns to help subscribers understand why their data can run out quickly. This comes after the NCC conducted an audit about 24 months ago across mobile networks, which found no major issue of data depletion, contrary to subscriber claims. The findings indicated that the main issues were related to the types of mobile phones used and the activities performed on them.
