In a significant move for Africa's creative sector, the organisers of the All Africa Music Awards (AFRIMA) and the British High Commission in Nigeria have announced a strategic cultural partnership. This collaboration is set to enhance creative exchange and strengthen international cultural ties ahead of the 9th edition of the prestigious awards.
A Strategic Alliance for African Music
The partnership was formalised through a newly signed Cultural Cooperation Agreement. A key highlight of this deal is the confirmation that the British Deputy High Commission in Lagos will co-host the official 'Welcome Soirée' on January 7, 2026. This exclusive event will kick off the awards week, gathering AU officials, AFRIMA delegates, international guests, nominees, and media professionals for an evening dedicated to networking and cultural connection.
Adenrele Niyi, AFRIMA's Chief Experience Officer (CXO), described the collaboration as a strategic step towards deepening cultural diplomacy through music. "This partnership reflects AFRIMA’s mission to position African music as a global force," Niyi stated. "We are committed to building spaces where creativity meets opportunity and where African talent can confidently engage the world. Working with the British High Commission expands our platform for industry innovation and meaningful exchange."
UK Commitment to Nigeria's Creative Industries
The agreement was signed by Gill Lever OBE, Chargé d’Affaires of the British High Commission Nigeria. Lever emphasised that this initiative aligns with the UK's ongoing support for Nigeria's creative industries, focusing on enhanced cultural exchange and innovation.
"The UK is delighted to partner with AFRIMA to celebrate the extraordinary creativity and talent of Africa’s music industry," Lever said. "This collaboration reflects our commitment to strengthening cultural ties between the UK and Nigeria and across the African continent. Our Jollof and Tea campaign has shown the power of bringing people together through culture, and we’re excited to build on that spirit."
What to Expect at the 9th AFRIMA
The 9th All Africa Music Awards is scheduled to hold from January 7 to 11, 2026, in Lagos, the official host city. The event is organised by AFRIMA's International Executive Committee in partnership with the African Union Commission (AUC) and the Lagos State government.
The five-day celebration will feature a packed lineup of events, including:
- The Diamond Showcase (Jan 7–8)
- The Africa Music Business Summit (Jan 8)
- Host City Tour and CSR Visit
- The Music Village Concert (Jan 9)
- The Nominees & Industry Party (Jan 10)
- The Red Carpet and Grand Awards Night (Jan 11)
The grand finale awards ceremony will be broadcast live to over 84 countries worldwide, ensuring the vibrant celebration of African music reaches a global audience. This partnership underscores the growing international relevance of African music and sets the stage for a landmark event in 2026.
