What began as whimsical art toys has evolved into a serious investment market, with Labubu figures commanding prices that rival luxury assets. Recent auction results demonstrate how these collectibles have transcended their playful origins to become valuable commodities attracting global investors.
Record-Breaking Labubu Sales Stun Collectors
The most remarkable transaction occurred in June 2025 when a human-sized Mint Green Labubu measuring 131 cm sold for $150,000 at Yongle International Auction in Beijing. This unique vinyl sculpture was described as the only one of its kind, making it a true one-of-one edition. With the buyer's premium included, the total payment reached approximately $172,500, setting an unprecedented benchmark for Labubu collectibles.
Another extraordinary sale from the same auction featured a 160 cm Giant Brown Labubu sculpture that hammered for $114,000. The towering vinyl figure's value stems from its extreme rarity, with only 15 such pieces produced worldwide. Its massive stature and chocolate-brown finish make it a centerpiece for serious collectors.
Premium Labubu Sets Command Six-Figure Prices
The Three Wise Labubu set, depicting the classic "Don't Hear, Don't See, Don't Speak" motif, achieved over $80,000 with buyer's fees included. Originally released in 2017 in a limited run of just 120 sets, these 40 cm figures have become highly sought-after collector's items. The cultural significance of the design, combined with the limited production, explains the substantial price tag.
High-profile collaborations have also driven values to remarkable heights. A Sacai x Seventeen x Labubu in a secret colorway fetched $31,250 at Pharrell Williams' JOOPITER charity auction in June 2025. This plush figure was part of a 14-piece collection featuring custom-dressed Labubu representing each member of K-pop group Seventeen, with the entire collection raising $337,500.
Mid-Range Collectibles Show Significant Appreciation
Even smaller Labubu figures have demonstrated impressive value growth. The Forest Fairy edition, a rare China-exclusive from Pop Mart's nature-themed series, sold for approximately $12,000 in 2025. Its intricate design featuring Labubu in a whimsical forest animal costume and limited production numbers made it highly desirable.
Collaboration pieces have particularly strong performance in the secondary market. The Labubu x Vans plush, originally retailing for $85 in late 2023, sold for $10,503.64 on eBay in July 2025. The detailed streetwear outfit, including miniature Vans sneakers and accessories, made this collaboration piece extremely popular among collectors.
The Zombie Series Labubu achieved similar success, with one example selling for $10,500 on eBay in 2025 – about 120 times its original $85 retail price. The figure's grey-brown color scheme and streetwear aesthetic, complete with Vans sweatshirt and cap from "The Monsters" series, contributed to its appeal.
What Drives Labubu's Extraordinary Value?
Several factors explain why Labubu figures have reached luxury status. Rarity remains the primary driver, with limited production runs creating scarcity that fuels competition among collectors. The human-sized Mint Green Labubu's status as a one-of-one piece perfectly illustrates this principle.
Condition and provenance significantly impact values, with figures described as "new in box" or "mint condition" commanding substantial premiums over their original retail prices. The creative storytelling of designer Kasing Lung and strategic collaborations with brands like Sacai and Vans have also elevated Labubu beyond simple toys into art collectibles.
As Labubu continues to bridge pop culture and fine art, these figures have firmly established themselves as legitimate investment assets. With new collaborations and limited releases anticipated, the market for high-value Labubu collectibles shows no signs of slowing down, transforming what many once considered mere toys into serious financial instruments.
