In a significant achievement for Nigeria's marketing and communications industry, CREO, a key subsidiary of the RED|For Africa group, was crowned PR Agency of the Year at the prestigious 2025 Nigerian Marketing Awards.
A Night of Recognition at Jewel Aeida
The award ceremony took place on 29 November 2025 at the elegant Jewel Aeida Events Centre in Lagos. This win highlights CREO's powerful influence in modern storytelling and strategic communications across Nigeria. The accolade arrives during a milestone period for its parent company, RED|For Africa, which is celebrating its 20th anniversary and reinforcing its status as a pioneer in purpose-led brand building.
The Winning Campaign: #OwnTheSweat
The Nigerian Marketing Awards, a platform dedicated to honouring creativity and excellence, recognized CREO for its strategic and bold campaign delivery. The agency was particularly praised for its work on the #OwnTheSweat campaign, created for Reckitt’s Dettol Cool.
This campaign was celebrated as an immersive and consumer-centred effort that successfully reached millions of Nigerians. It effectively reshaped public conversations around hygiene, confidence, and active living, demonstrating the power of culturally relevant storytelling.
A Legacy of Impact and Future Vision
This award reinforces CREO's commitment to communications that are deeply rooted in data-driven insights and genuine human connection. It also mirrors the broader success of RED|For Africa's two-decade journey in building influential brands and shaping cultural narratives throughout Nigeria and the continent.
Speaking on this honour, the Group CEO of RED|For Africa, Ayodeji Razaq, expressed immense pride in his team's consistent work. "This is a remarkable moment for us as an organisation," he said. "CREO being named PR Agency of the Year is a powerful affirmation of our purpose, passion, and pursuit of excellence. For 20 years, we have committed ourselves to telling stories that shift culture and create meaningful impact, and it is great to see that impact recognised."
With a diverse portfolio that includes multinational partnerships and youth-focused campaigns, RED|For Africa continues to develop the next generation of communication leaders. Looking forward, the team at CREO remains dedicated to pushing creative boundaries and delivering work that inspires lasting change in the public sphere.
