Headies founder Ayo Animashaun has criticised Nigerian artistes who publicise submissions to foreign award bodies while allegedly failing to submit entries to The Headies, questioning why some complain about missing nominations when they do not participate in the Nigerian awards.
In a pair of Instagram stories on Thursday, Animashaun said "Tom, Dick and Harry" will send entries to foreign award bodies that "don't even care about them" and proudly post about it. He ended the first story with "Funny!!!"
Animashaun defends Headies decisions
In a follow-up story, Animashaun said The Headies can stand by its decisions as long as artistes and sponsors understand them. "As long as those who benefit from what we do understand and appreciate it, the artistes understand why taking The Headies to the moon sometimes is the right move, and our sponsors see the vision, we can stand firmly by our decisions," he wrote.
He added: "Everyone is entitled to an opinion, but not every opinion carries equal weight. Posterity will be kind to those who see possibilities before they become obvious."
Animashaun did not name anyone, mention the Grammys, or refer directly to the Headies being held in Toronto, but deductions from his statement all point to them.
Background of The Headies and current controversy
Animashaun is the founder of The Headies and CEO of Smooth Promotions and Hip TV, the companies behind the awards. The ceremony began in 2006 as the Hip Hop World Awards and marks its 20th anniversary this year.
His comments come as Nigerian acts publicise their entries for the 69th Grammy Awards. Davido submitted his album Oriadé and several songs, including 'B4 B4' and 'Nakupenda'. Asake and Seun Kuti have both gone for Best African Music Performance, and Tems and Ayra Starr are also reported to have entered.
The Headies have been under scrutiny of their own. In June, Animashaun announced that the 18th edition, themed Africa to the World, would be held in Toronto, Canada. He said the city offered partnerships, infrastructure and visibility, but the decision drew criticism from fans.
Postponement of Toronto ceremony
On October 10, organisers postponed the Toronto ceremony from October 23 to April 10 and 11, 2027, saying they needed more time to grow activities across Nigeria and Canada. Animashaun apologised to guests who had already made plans, while some fans and ticket holders voiced frustration online.
