Global mobility platform inDrive has appointed popular media personality and content creator Kiekie as its new “Chief Wahala Officer (CWO).” The creative hiring campaign aims to spotlight the daily struggles of movement and mobility in Lagos, Nigeria.
Overwhelming Response to Campaign
The appointment follows an overwhelming response to the campaign, which attracted over 450 applications from Nigerians eager to take on the role. As Chief Wahala Officer, Kiekie will draw attention to everyday transportation challenges faced by Lagos residents, including traffic congestion, delivery difficulties, unreliable transport options, and the general difficulties of moving around the city.
Through the #inDriveCWO initiative, she will encourage commuters to share their experiences and perspectives, helping to bring greater public awareness to the realities of daily commuting in Lagos.
inDrive’s Strategy
Speaking on the campaign, Country Manager of inDrive Nigeria, Timothy Oladimeji, explained that the choice of Kiekie reinforces inDrive’s strategy of engaging users through familiar voices and personalities who mirror the lived experiences of its community. Mr. Oladimeji added that Kiekie’s involvement will help bring visibility to everyday commuter experiences, encouraging conversation, participation, and shared understanding among platform users.
“KieKie is a perfect fit for this role because she represents exactly what this campaign is about: authenticity, humour and relatability. She has a natural ability to connect with people’s everyday experiences and turn them into conversations that everyone understands. In a city like Lagos, where mobility comes with its own daily wahala, we needed someone who can reflect that reality in a way that is both entertaining and truthful, and KieKie does that effortlessly,” he said.
Kiekie’s Excitement
Expressing her excitement about the appointment, Kiekie noted that the role presents an opportunity to shine a light on the everyday mobility challenges faced by Lagos commuters in a relatable and engaging way. She said she looks forward to encouraging more people to share their experiences and contribute to conversations around making daily movement across the city more convenient and enjoyable.
“I am finally happy to announce that I am the Chief Wahala Officer. My dear Lagosians, any delivery or ride-hailing wahala you may be facing is now in the past. Don’t worry, I am on duty, which means everything will go back to normal,” she added.
Platform for Commuters
Through this initiative, inDrive is providing a platform for commuters to share their experiences, helping to bring greater visibility to the challenges of urban mobility and the need for solutions that support easier movement across Lagos.
