Jada Pollock, the American music executive and long-term partner of Nigerian superstar Wizkid, ignited a fiery social media debate on December 19, 2025, after publicly condemning the growing acceptance of side-chic culture.
Jada P's Viral Stance on Emotional Healing
Pollock, who shares three children with the singer, reacted to a viral post on X (formerly Twitter) that described side-chics as a negative influence. The original post by user @coi_leray called them "the devils creation." In her quoted response, Jada expressed her dismay at the trend.
She wrote that it is "disheartening to see so many women in our generation feeling that it's acceptable to be in that state." She pointed to unresolved inner trauma as a root cause, urging women to pursue emotional healing instead of deceiving themselves.
"No one can truly be okay with it over time—emotions and feelings run deep. It’s time to stop deceiving yourself!!!" she added, stressing that such arrangements rarely remain emotionally safe.
Netizens Reference Her History with Wizkid
The conversation quickly shifted from the general topic to Jada Pollock's personal life. Given her well-documented relationship with Wizkid, which has been under public scrutiny for years, many social media users questioned the basis of her advice.
Comments flooded in, with users directly linking her message to her own situation. One X user, @Ben856263123441, pointedly asked, "I no understand, wetin you kon be? The annoying part about your own is that the n!gga don't want commitment but you're too shameless to pull yourself out of that situation."
Another user, @maker_of_Angels, noted, "You've been in that position. Now you know it doesn't pay. But you're still there. Why not actually leave it?" References were also made to Wizkid's previous relationships, with @fediko_jb asking, "Mama bolu and mama ayo was there before you. So what does that make you?"
However, not all reactions were critical. Some users agreed with her sentiment. @Intelligentolo1 acknowledged, "I know it's disheartening, but truly, it's becoming the norm," while @FoodsVee92508 encouraged women to find their own partners.
Background: Jada Pollock and Wizkid's Relationship
Jada Pollock is not just Wizkid's partner but also his manager. The couple have three children together: sons Zion (born 2017) and AJ (born 2022), and a daughter, Morayo, whose birth was announced in early 2025.
Their relationship has often been the subject of public speculation and debate. In a previous incident, Jada addressed marriage rumours after catching a bouquet at a wedding. She clarified that her focus was on raising her children and building a healthy relationship without pressure from public timelines.
This latest online episode highlights the intense scrutiny faced by celebrities' personal lives in Nigeria and how their public statements are often measured against their perceived private realities.
