GBfoods Nigeria, the manufacturer of popular household brands such as Gino tomato pastes and seasoning cubes, Bama Mayonnaise, and shawarma mix, has renewed its partnership with renowned chef and culinary entrepreneur Hilda Baci for a third consecutive year. This renewal underscores the company's dedication to delivering innovative culinary solutions that enable Nigerian families to create memorable meals while celebrating local flavors and the connections fostered by food.
Partnership Milestone
The renewal agreement was signed on June 1, 2026, at the company's headquarters in Lagos. This marks another milestone in a collaboration that has inspired millions of Nigerians through food-focused campaigns, culinary storytelling, and consumer engagement initiatives since its inception in 2023. The partnership has become one of the most recognizable brand-ambassador relationships in Nigeria's food industry.
Statements from Leadership
Speaking at the signing ceremony, Mr. Vincent Egbe, Managing Director of GBfoods Nigeria, stated: "The ambition behind this partnership was never simply about growing market share or increasing business. It was about celebrating who Nigerians are and how we express love through everyday gestures, especially through food. At GBfoods, we believe that great food is one of the most powerful ways to say 'I love you.' As we looked for a partner who embodies that belief, there was no better choice than Hilda Baci. In just three years, she has become the undisputed number one chef in Africa, inspiring millions through her passion, creativity, and dedication to the culinary arts. We are proud to continue this journey with her for a third year."
Hilda Baci's Role
The partnership has seen Hilda Baci become a strong advocate for GBfoods Nigeria, championing values of quality, creativity, and authentic cooking experiences while celebrating local flavors. Together, they have engaged consumers across the country through digital campaigns, cooking demonstrations, recipe creations, and cultural conversations centered around food.
Reflecting on the renewal, Hilda Baci noted: "My partnership with GBfoods Nigeria is one that I am deeply passionate about. The brand plays a key role in almost everything I do. Over the years, our relationship has grown beyond a typical brand partnership into a shared commitment to celebrating food, culture, and the connections that food creates. I'm excited to continue building on that foundation and creating even more impact together."
Commitment to Nigerian Families
As one of the leading food companies in Nigeria, GBfoods remains committed to delivering products that enrich everyday meals while fostering meaningful partnerships that resonate with consumers and reflect the values of Nigerian families.
