Veteran Afrobeats star Rudeboy, one half of the iconic P-Square duo, has declared that he cannot and will not attempt to make music like the new generation of Nigerian artists, stating that the current direction of Afrobeats makes no sense to him. In a candid interview on Wazobia FM, Paul Okoye explained that trying to emulate the new sound would inflict mental, emotional, and career damage on himself, as he cannot find any meaning in the new strain of the genre.
Rudeboy's blunt critique of new Afrobeats
Speaking in Pidgin English, Rudeboy emphasized that given his illustrious career and the quality of music in his catalogue, he cannot bring himself to produce the type of music popularized by the new generation. He stated that even if he attempted to create such music, he would not be proud enough to share the outcome with the public. “It doesn't make sense to me,” he said, summing up his disillusionment with the current sonic landscape.
Rudeboy's comments come at a time when Nigerian mainstream pop music is undergoing a notable transformation, driven by a new wave of rising stars who are adding their unique complexities to the soundscape. The fragmentation of the industry into regional hubs and silos has led to greater diversity in Nigerian music than ever before. While many listeners find this evolution exciting, others, like Rudeboy, struggle to connect with the new trends.
New single 'Blessed & Alive' with Sarkodie
Despite his refusal to chase the new sound, Rudeboy remains active in the music scene. On July 24, he released a new single titled 'Blessed & Alive', featuring Ghanaian superstar rapper Sarkodie. The mid-tempo record, according to the veteran, reflects on his journey to the top, incorporating the familiar melodies that have shaped some of his biggest hits. The song serves as a reminder of Rudeboy's distinct style, which he continues to champion.
The release has been well-received by fans who appreciate the classic P-Square flavor mixed with modern production. Rudeboy's stance has sparked debate among music enthusiasts, with some supporting his authenticity and others arguing that adaptation is necessary for relevance.
Broader shift in Nigerian music
The growing popularity of underground artists and the fragmentation of the industry into regional silos have created a more diverse musical environment. According to observers, this shift has divided opinions: some listeners embrace the experimentation and new sounds, while veterans like Rudeboy find them alienating. The divide highlights the generational gap in musical taste and the challenges of evolving genres.
Rudeboy's remarks are not an isolated criticism; other established artists have also expressed reservations about the direction of Afrobeats. However, the P-Square star remains firm in his conviction that staying true to his roots is the best path forward for his artistry.
