In a groundbreaking fusion of technology and high fashion, Apple has partnered with renowned Japanese design house ISSEY MIYAKE to introduce the iPhone Pocket, a limited-edition wearable accessory that redefines how users carry their iPhones.
A New Era of Wearable Tech Accessories
Apple continues to blur the lines between technology and lifestyle with the iPhone Pocket, marking a significant departure from traditional functional accessories. This collaboration represents Apple's deepening commitment to fashion-forward designs that emphasize personal expression alongside technological utility.
The iPhone Pocket showcases innovative 3D-knitted textile construction that stretches to accommodate any iPhone model while allowing space for small essentials. Its unique open-weave design enables users to view their iPhone display through the fabric, making it possible to check notifications, answer calls, and see the time without removing the device from the pouch.
Design Options and Craftsmanship
Apple offers two distinct strap configurations to suit different style preferences and carrying needs. The short strap version comes in eight vibrant colors: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. This option is designed for hand-carrying or attaching to bags.
For those preferring a more versatile wearing experience, the long strap version provides three color choices and enables cross-body or shoulder wear. Both options reflect the meticulous craftsmanship that defines both Apple's design philosophy and ISSEY MIYAKE's reputation for minimalist, functional fashion.
Manufactured entirely in Japan, the iPhone Pocket represents a true meeting of minds between Apple's precision engineering and ISSEY MIYAKE's textile innovation expertise. The collaboration brings together decades of design excellence from both companies.
Pricing and Global Availability
The iPhone Pocket carries premium pricing that reflects its limited-edition status and high-quality craftsmanship. The short strap version is priced at $149.95 USD, while the long strap variant costs $229.95 USD.
Availability begins on Friday, November 14, 2025, through select Apple Stores and online platforms in key markets including the United States, United Kingdom, Japan, China, France, Italy, South Korea, and Singapore. The limited production run ensures exclusivity for early purchasers.
This launch continues Apple's pattern of fashion collaborations, following previous partnerships with luxury brands like Hermès for Apple Watch bands. However, the iPhone Pocket represents Apple's most ambitious foray into wearable fashion accessories to date.
The product signals Apple's strategic shift toward creating lifestyle products that appeal to consumers who value design aesthetics as much as technological functionality. As wearable technology continues to evolve, the iPhone Pocket sets a new standard for how tech accessories can serve as fashion statements while maintaining practical utility.
