Nigerian home appliance giant Scanfrost has officially unveiled its exciting festive campaign, the #MyScanfrostChristmas Challenge, featuring its brand ambassador, Guinness World Record-breaking chef and culinary entrepreneur Hilda Baci.
Celebrating Nigerian Christmas Traditions
The campaign, launched on 17 November 2025, is designed to celebrate the unique joy, warmth, and togetherness that defines Christmas in Nigeria. It invites Nigerians across the country to showcase how Scanfrost appliances make their holiday season more convenient, brighter, and memorable.
From preparing elaborate family feasts using Scanfrost cookers and air fryers to hosting guests with refrigerators and freezers stocked with chilled drinks, participants are encouraged to share their unique "Scanfrost Christmas" experiences through creative short videos, skits, or reels.
Leadership Perspectives on the Festive Campaign
Mr. Mohit Dhawan, General Manager of Scanfrost Nigeria, emphasized the campaign's connection to Nigerian values. "Christmas in Nigeria is about family, celebration, and togetherness. Through the #MyScanfrostChristmas Challenge, we want to inspire people to capture and share those beautiful moments, showing how Scanfrost continues to be part of their real-life celebrations."
Alfred Jarikre, Marketing Manager of Scanfrost Nigeria, highlighted the authenticity that Hilda Baci brings to the initiative. "With Hilda Baci leading this campaign, we're blending food, family, and lifestyle in a way that feels authentic to our audience. This challenge is not just about prizes, but about creating lasting memories that tie Scanfrost to the heart of Nigerian Christmas."
Exciting Prizes and Participation Details
The #MyScanfrostChristmas Challenge offers participants the chance to win remarkable rewards:
- Grand Prize: The winning video will be transformed into Scanfrost's official Christmas campaign advertisement, featured across social media platforms and YouTube throughout December.
- Top 5 Winners: Will receive special hampers and Scanfrost appliances, including popular items like blenders, kettles, and irons.
Nigerians everywhere are encouraged to join the festive challenge by creating and posting their content, then tagging Scanfrost's official social media pages for a chance to win.
With over 40 years of heritage in Nigeria, Scanfrost continues to maintain its position as a trusted name in home and kitchen appliances, offering innovative products across cooling, cooking, laundry, and small household categories.
