While Afrobeats stars like Burna Boy and Asake command the spotlight on world stages, a powerful force works tirelessly behind the curtains to make those iconic moments happen. That force is Abi Babalola, the visionary founder of Hera Touring and one of the key architects behind the genre's most successful live productions.
From Family Roots to Industry Foundation
Abi Babalola's deep connection to music was forged in her youth. Growing up, she was immersed in the industry through her uncle, the influential JJC, whose pioneering work was instrumental in shaping the careers of legends like D'banj and Don Jazzy. This early exposure to the creative environment of the studio laid a solid foundation for her future career, grounding her in the essentials of storytelling, production, and the power of a live experience.
Building a Legacy from Videos to Arenas
Before she became a touring powerhouse, Abi honed her skills in the world of music video production. She collaborated closely with her brother, the acclaimed director Moe Musa, producing hundreds of visuals. This period was a masterclass in transforming sound into compelling visual narratives. However, her true calling and most significant impact would be found in the high-stakes world of live touring.
Her journey in live events started from the ground up, working on grassroots shows with platforms like Coco Bar. Through determination and an unwavering commitment to quality, she eventually founded her own company, Hera Touring. Her reputation for precision, creativity, and resilience grew steadily. Today, her portfolio is a testament to her expertise, having led productions for global superstars including Burna Boy and Asake. Most recently, she was the mastermind behind the production for Olamide's completely sold-out OVO Wembley Arena show in London.
A Woman Forging Her Path in a Male-Dominated Field
What makes Abi Babalola's ascent particularly remarkable is her position as a woman excelling in a field traditionally dominated by men. She intentionally carved a path defined by professionalism and authority, refusing to be sexualised early in her career—a stance that earned her the respectful nickname "Aunty Abi." Today, she confidently leads crews of over 150 people, commanding respect through her expertise and leadership.
Her inspiring story was recently featured on Swift Conversations, the Afrobeats-focused podcast series by Martell, hosted by Martell Cultural Ambassador Sheniece Charway. In the episode, Abi provides a rare, behind-the-scenes look at the intense realities of live production, from managing last-minute creative demands and high-pressure timelines to navigating significant financial risks and the complex logistics of stadium-scale events.
Beyond the immediate challenges of putting on a show, Abi's work is about something far more enduring: building infrastructure. She is focused on creating systems, training teams, and establishing standards that enable the Afrobeats movement to grow sustainably on the global stage. As the genre continues its meteoric rise, figures like Abi Babalola are proving that the future of the culture is not only shaped by the artists on the stage but equally by the dedicated professionals who build the stage itself.
