In a move set to electrify the festive season, United Bank for Africa (UBA) has forged a strategic alliance with entertainment powerhouse Lions Group Africa and travel expert Wakanow. The partnership, formalized on December 4, 2025, at the UBA House on Marina, Lagos, is centered on the highly anticipated 'Welcome to the Detty Side' campaign.
Unlocking Premium Festive Experiences
The core of this collaboration is the UBA Red Pass, a digital access card that serves as the golden ticket for customers and visitors seeking the best of Lagos's festive offerings. The initiative is specifically designed to deliver unmatched value, targeting both existing UBA clients and potential new customers, including Nigerians in the diaspora returning home for the holidays.
Through this partnership, holders of the Red Pass will gain exclusive entry to some of the most coveted beach destinations and concert events in Lagos throughout the Detty December period. The bank emphasized that the campaign combines fantastic discounts with attractive cashback rewards, creating a comprehensive package for celebration.
Strategic Vision Behind the Partnership
During the Memorandum of Understanding (MoU) signing ceremony, Alero Ladipo, UBA's Group Head of Marketing and Corporate Communications, highlighted the bank's customer-centric philosophy. She stated that UBA is perpetually exploring innovative avenues to provide unequalled value to its clientele.
"Our partnership with the prestigious Lions Group allows us to give them premium value at a time most needed," Ladipo explained. "The UBA Red Pass is your key to unlocking a truly memorable 'Detty December for all'."
A Shared Commitment to Customer Satisfaction
Echoing this sentiment, Adebayo Abe, Vice President of Strategy and Growth at Lions Group Africa, detailed their group's relentless drive to deepen customer value. He pointed to the need for secure and innovative digital payment solutions that guarantee satisfaction, especially during the yuletide when diaspora Nigerians seek unforgettable experiences.
"With UBA, we did not need to look far as we found in them the best-suited partner to achieve our goals, especially with the Red Pass," Abe remarked. "UBA Red Pass is a sure win for us, imbued with endless possibilities that will help connect all seamlessly."
What This Means for Festive Revellers
The alliance signifies a major boost for the seasonal entertainment economy in Lagos. By integrating banking, lifestyle, and travel services, the partnership aims to:
- Simplify access to premium events through a single digital pass.
- Offer tangible financial benefits via discounts and cashback.
- Enhance the overall experience for visitors flocking to Lagos for the festivities.
- Set a new standard for corporate collaboration in the entertainment and hospitality sector.
The event was attended by key executives including Gbolahan Salami, Senior Vice President of Wakanow, and Olukayode Olubiyi, Head of Digital Banking at UBA, underscoring the multi-faceted nature of the deal. As Detty December approaches, all eyes are on the UBA Red Pass as the essential tool for navigating the season's hottest happenings.
