Goldberg's Back to Bar campaign transformed ordinary bar visits into extraordinary global adventures for lucky consumers, who embarked on all-expenses-paid trips to London and Qatar alongside popular Nigerian personalities.
London Adventure with Layi Wasabi and Shaffy Bello
One group of winners traveled to London with content creator Layi Wasabi and veteran actress Shaffy Bello. They explored iconic city landmarks and attended the Unity Cup final at The Valley Stadium, where the Super Eagles defeated Jamaica 3–0 to secure Nigeria's fourth title. The experience blended football, culture, and unforgettable moments.
Qatar Experience with Big Brother Naija Winner Imisi
Another group initially planned a trip to Portugal, but visa processing delays prompted Goldberg to arrange an alternative all-expenses-paid adventure to Qatar. Joined by Big Brother Naija Season 10 winner Imisi, the winners visited stunning landmarks, experienced a mix of tradition and modernity, and formed lasting friendships.
Brand Commitment to Consumer Rewards
Kunle Aroyehun, Senior Brand Manager at Goldberg, stated: “Back to Bar was built around rewarding our consumers with experiences they would genuinely value. Once the winners were announced, our commitment was to ensure every promise made became a reality. Although the Portugal trip could not go ahead because of visa processing timelines, we worked closely with the affected winners to create another memorable international experience. We are delighted that the campaign concluded with winners travelling to both London and Qatar.”
The campaign aimed not just to send people abroad but to reward loyalty with meaningful, lasting memories. For Goldberg, the destination mattered as much as the experience, turning everyday moments into lifelong stories.
