The family of renowned Nigerian billionaire and philanthropist, Tony Elumelu, recently became a major talking point on social media after participating in a popular online trend.
Elumelu Family Joins Viral 'Who's Most Likely To' Trend
In early January 2026, a video featuring Tony Elumelu, his wife Awele, and their daughter Oge captured widespread attention. The clip shows the family engaging with the 'Who's Most Likely To' parent edition challenge, a trend that was sweeping across platforms like TikTok and Instagram. The light-hearted video offered a rare, personal look into the domestic life of one of Africa's most prominent business leaders.
In the video, Oge Elumelu playfully pointed to either her mother or father in response to a series of humorous and relatable questions. The challenge covered a range of typical parental behaviors, from the mundane to the mischievous.
Daughter Oge's Revealing Answers About Her Parents
The questions posed in the challenge, and Oge's responses, painted a picture of the family's dynamic. While the specific answers for each parent were highlighted in the viral clip, the questions themselves sparked curiosity and engagement from viewers. They included queries like:
- Which parent is most likely to let you go out?
- Which parent is most likely to give you $20 when you ask?
- Which parent is more likely to snoop through your room?
- Which parent is the better driver?
- Which parent do you tell more secrets to?
- Which parent is likely to hack into your social media?
- Which parent is funnier, and which one are you more scared of?
This sweet and relatable glimpse into the Elumelu household stood in contrast to Tony Elumelu's high-profile image as the chairman of Heirs Holdings and United Bank for Africa (UBA). The video quickly amassed thousands of likes, shares, and comments.
Mixed Reactions from Nigerians on Social Media
The viral video elicited a flood of responses from Nigerian netizens, with many praising the family's apparent simplicity and strong bond. Commenters noted the contrast between the Elumelus' down-to-earth presentation and common stereotypes about extravagant billionaire lifestyles.
One Instagram user, cryptobull_runs, commented: 'Look at them simple, clean and well dressed. but the daughter of one bike rider will come online half nakd just to spew rubbish.' This sentiment, comparing perceived modesty with other online behaviors, was echoed by others.
Another user, _ceoofafrica, humorously pointed out the economic divide highlighted by such trends, saying: 'All this challenge na for billionaires. No be for person wey still dey go through challenges.'
Some comments focused on the parental oversight mentioned in the challenge. User Capt_imo1 commended Tony Elumelu, writing: '...the interference of the socials of your child shows genuine concerns of keeping tabs of what they do or engage with online... True Love.'
Other reactions, like from Zick_012 who stated 'Dis challenge no be for poor man pikin,' and LilyjoeBae who joked about bookmarking the video to join the rich later, highlighted the playful yet pointed social commentary the video inspired.
The trend also comes shortly after news of Tony Elumelu's generosity during the Christmas period, where he was reported to have gifted a substantial sum to Nollywood actor Charles Okocha at a UBA branch. These moments collectively shape the public's view of the billionaire beyond the boardroom.
Ultimately, the Elumelu family viral challenge video succeeded in humanizing a figure often seen only through the lens of finance and philanthropy. It sparked conversations about family, wealth, and the universal nature of parent-child relationships, proving that even billionaires are not immune to the pull of a fun internet trend.
