The 12th Africa Magic Viewers' Choice Awards (AMVCA) is set to take place on May 9, 2026, with premium tequila brand Don Julio as the headline sponsor. This partnership promises to elevate the event to new heights of glamour and luxury. The announcement was made during a press conference in Lagos, where MultiChoice Nigeria revealed full plans for the upcoming awards ceremony.
Don Julio Takes Centre Stage
For the first time, a luxury spirits brand will lead the AMVCA sponsorship. Don Julio Tequila will be joined by Johnnie Walker and The Singleton as supporting brands. Segun Ogunleye, Head of Marketing for Africa Partner Markets at Diageo, stated: 'This partnership reflects not only the strength and diversity of our brands but also our commitment to showing up for consumers in moments of celebration, recognition, and shared cultural pride.'
Joke Silva to Head the Judging Panel
Veteran actress Joke Silva has been appointed as the Head Judge for the 12th AMVCA. With her extensive experience in the film industry, she will ensure a strong focus on quality, detail, and storytelling. This year's theme emphasizes craftsmanship, highlighting the contributions of writers, directors, and technical experts who work behind the scenes.
Nominees Announcement on March 29
The official nominee list will be revealed on March 29, 2026, hosted by Chiemezie Imo and broadcast across all Africa Magic channels. The categories include:
- 18 jury-decided categories focused on technical excellence
- 11 audience-voted categories where fans decide the winners
- 3 special awards, including Trailblazer and Lifetime Achievement
More Than Just One Night
The AMVCA experience extends beyond the main event. Fan-favorite activities making a comeback include:
- Icons Night: Celebrating industry heavyweights
- Cultural Day: Showcasing African fashion and heritage
Atinuke Babatunde, Executive Head of Content and Channels at MultiChoice, shared that this edition aims to reimagine how African talent is celebrated. With a stronger spotlight on creators behind the scenes and luxury support from Don Julio, AMVCA 2026 promises to be a memorable and stylish affair.
