In a major move for African digital media, the EbonyLife Group has officially launched its innovative global platform, EbonyLife ON Plus, on November 6. Founded by media mogul Mo Abudu, this new service is now accessible for download on both the App Store and Google Play, marking a significant step in bringing African stories to a worldwide audience.
More Than Just a Streaming Service
Mo Abudu describes the platform as a complete lifestyle ecosystem, designed to redefine how the world engages with African culture. It moves beyond traditional video streaming by integrating five core experience pillars: Watch It, Learn It, Shop It, Win It, and Live It.
"EbonyLife ON Plus puts African stories back in African hands," Abudu stated. She emphasized that the platform is a celebration of every dimension of African creativity, offering not just entertainment but also opportunities for learning, shopping, and real-world connection. Members are promised a rich and diverse lineup of content updated monthly.
A Robust Launch Library of Original Content
The platform debuts with an impressive slate of exclusive productions. Topping the bill is Dust to Dreams, a soulful film set in Lagos directed by Hollywood star Idris Elba. A companion documentary, Dust to Dreams: Behind the Scenes directed by Isioma Osaje, offers a behind-the-curtains look at the filmmaking process.
Other notable original films include Her Perfect Life and Iyawo Mi, both written and directed by Mo Abudu, which tackle complex themes of identity and mental health. The gripping thriller Baby Farm, which exposes the dark realities of human trafficking in Lagos, will be available for audiences outside Africa.
Fresh Nollywood family drama Ajosepo, directed by Kayode Kasum, has also moved from cinemas to an exclusive home on the new platform.
The content extends beyond films to include impactful podcasts and series. Black, Brilliant & Bold celebrates extraordinary Black women like Angélique Kidjo, Ayra Starr, Dr Ngozi Okonjo-Iweala, President Sahle-Work Zewde, Mayor Karen Bass, and Mellody Hobson.
The popular Moments with Mo podcast returns with inspiring conversations, while Mo & Ted features intergenerational dialogues between Abudu and her daughter, Temidayo Makanjuola. Another podcast, What Women Really Think, delves into topics women often hesitate to discuss openly.
Empowering Members Beyond Entertainment
EbonyLife ON Plus is built to educate, empower, and reward its members. A key feature is the Mo Abudu Masterclass Series, starting with a session on Purpose, Passion and Vision. The platform also integrates ELEV8, an AI-driven tool with over 5,000 videos for skill development and cultural exploration.
Members can shop for curated African fashion and art directly through the platform's e-commerce features. Unique benefits include a heavily discounted HMO plan for Nigerian members and a rewards scheme redeemable at over 700 retail outlets in the UK for eligible members.
The platform encourages an annual membership at a discounted rate, providing full access to all its diverse features and benefits. "EbonyLife ON Plus is a global destination for African excellence," Abudu affirmed. "It is designed to inspire, empower and connect while ensuring that the economic and cultural benefits of storytelling remain on the continent."
