Nigeria's Billions at Risk from Outdated Influencer Strategy
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
Category : Search result: digital advertising Nigeria
Nigeria's FIRS Hits ₦47.39 Trillion Revenue with Reforms
Nigeria's Federal Inland Revenue Service (FIRS) achieved record revenue of ₦47.39 trillion from 2023-2025 through major tax reforms and technology. Discover how new laws and digital systems are reshaping tax collection for 2026.
ARCON: Oyo State's Ad Vetting Directive is Unlawful
Nigeria's national ad regulator, ARCON, declares Oyo State's mandatory pre-vetting for betting ads unconstitutional. The move could cripple operations and set a dangerous precedent for the industry.
RECMA Ranks SBI Media Nigeria's Top Independent Agency
SBI Media Group is now Nigeria's largest independent media agency and second overall, per RECMA's 2024 ranking. It achieved 266% growth in 3 years. Read more.
Mastercard Boosts Africa Digital Payments by 45% in 2025
Mastercard expanded its African acceptance network by 45% in 2025, driving SME growth and financial inclusion. Discover how this powers the continent's $1.5 trillion digital future.
Water Ministry Goes Paperless with 1GOV Digital System
The Federal Ministry of Water Resources and Sanitation has launched the 1GOV ECM system, ending paper-based operations. This digital shift promises improved service delivery and transparency for Nigerians. Read more about this transformative step.
TheBeckyJoe Targets Guinness Record with Massive Marketing Lesson
Nigerian social media expert TheBeckyJoe plans to break a Guinness World Record by teaching over 3,000 people how to earn money online. Her mission: turn smartphones into income tools for young Africans.
TotalEnergies TEMC+ Card Redefines Business Payments
TotalEnergies Nigeria launches TEMC+ card for secure fleet & business payments, competing with Paystack. Nationwide migration ends Dec 31, 2025.
Nigeria, Others Tasked with Closing Digital Divides
The WSIS+20 review highlights Nigeria's urgent need to tackle digital exclusion in affordability, skills, and gender parity to achieve SDGs. Experts call for action.
Microsoft Trains 4M+ Nigerians, Targets 350k More in AI
Microsoft reveals its partnership with Nigeria has trained over 4 million citizens in digital skills since 2021. The tech giant now plans to train 350,000 more in AI to harness Africa's $1.5 trillion opportunity. Read more.
Airtel, Starlink to Expand Mobile Coverage in Remote Nigeria
Airtel Africa partners with SpaceX's Starlink to launch Direct-to-Cell satellite service in Nigeria by 2026, aiming to bridge the digital divide in remote areas. Read more.
TotalEnergies Unveils TEMC+ for Enhanced Mobility Payments
TotalEnergies Marketing Nigeria Plc has launched the TEMC+ card, a tech-driven platform for secure payments and real-time fleet management. Nationwide migration ends Dec 31, 2025.
Adoption, Not Development, is Nigeria's Tech Hurdle
Tech experts at Abuja Tech Converge 3.0 identify poor adoption as the primary barrier to technological progress in Nigeria, citing agriculture as a key example. Read more.
PEBEC 2025 Report: Best and Worst Performing MDAs Revealed
PEBEC's 2025 report exposes a sharp divide in government agency performance. NCDMB leads, while ARCON scores a dismal 3%. Discover which MDAs are driving or hindering Nigeria's business environment.
Nigerians Turn to Online Shopping to Combat Inflation - Jumia
Jumia's Q3 2025 data reveals a 43% GMV surge as Nigerians strategically use e-commerce to stretch budgets during inflation. CEO Temidayo Ojo explains the shift.
Digital Violence Silences Women with Disabilities
Nigeria's Minister of Women Affairs warns digital violence is dangerously excluding women with disabilities. A new network for peace and security was launched in Abuja to address the threat.
FG Unveils Digital Farmers Registry for Food Security
The Federal Government has launched the National Digital Farmers Registry (NDFR) to harmonise farmer data, improve access to credit, and boost agricultural productivity in line with national food security goals.
Executives: Data Discipline Unlocks Digital Revenue in Nigeria
At the Leadway Digital Growth Summit, industry leaders warned that Nigerian firms must adopt stricter data discipline and deeper collaboration to achieve measurable returns on digital marketing investments. Discover the key strategies.
Bamidele Urges Graduates to Embrace Digital Skills for Jobs
Senate Leader Opeyemi Bamidele calls for investment in digital tech and entrepreneurial training to combat youth unemployment. He spoke at YABATECH's 37th convocation lecture.
Nigeria ranks 97th in global digital quality of life index
Nigeria's digital quality of life ranks 97th globally, with high internet costs a key barrier. Nigerians work 1 hour 41 mins monthly for mobile data, 14x more than Angola. Explore the full report.
CrediCorp's New Credit Scheme for Smartphones, Laptops
CrediCorp launches a digital device credit programme to help over 15,000 Nigerians afford smartphones and laptops. Apply now to boost your productivity and join the digital economy.
Ireland Probes TikTok, LinkedIn Over EU Content Rules
Irish regulator investigates TikTok and LinkedIn for potential breaches of EU Digital Services Act. Platforms accused of poor illegal content reporting systems. Read the full details.
IXPN Links Digital Economy to Local Internet Traffic
IXPN's MD, Muhammed Rudman, says localising internet traffic is vital for Nigeria's digital economy, boosting speed, security, and saving millions. Learn why this is a national imperative.
CBN Prioritises Digital Payments, Financial Inclusion for 2026
CBN Governor Olayemi Cardoso outlines 2026 agenda focusing on payment system upgrades, digital finance expansion, and deeper financial inclusion for all Nigerians. Read the full plan.
US Invites Nigerian Youth to Skit Contest on American Brands
The US Mission in Nigeria has launched a nationwide skit competition for Nigerians aged 18-45. Create a 90-second video on American brands' impact for a chance to win a professional camera. Submit by Dec 8!
DeRemi Atanda Conferred as NCS Fellow for Tech Impact
DeRemi Atanda receives the prestigious Nigeria Computer Society Fellowship for his transformative work in fintech and public financial systems. Discover his journey and lasting impact on Nigeria's digital economy.
FG Launches Device Credit for 15,000 Nigerians
The Federal Government, via CREDICORP, launches a national digital device credit programme to make smartphones and laptops affordable for over 15,000 working Nigerians, boosting digital inclusion.
Top 10 Nigerian Banks by Mobile App Downloads
Access Bank, First Bank, and UBA lead with over 10 million downloads each. Discover the full ranking of Nigeria's most downloaded banking apps and their ratings. #DigitalBanking #Fintech
Rise in covert surveillance apps worries experts
Tech specialists warn Nigerian youth about dangerous surveillance apps trend. Learn how to protect your digital privacy and rights in relationships.
ANCOPSS Alarms Over Nigeria's Slow Digital Education
ANCOPSS sounds alarm on Nigeria's slow digital education transition. Principals demand urgent adoption of computer-based learning and assessments to prevent falling behind globally.
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