Mediacraft Associates, a foremost integrated marketing communications and public relations agency in Nigeria, is celebrating a significant professional achievement. Amina Omoike, the company's Senior Manager and Group Head of Media Services, has been officially listed for the prestigious 2025 Industry Changemakers Awards.
A Prestigious Honour for Media Excellence
Omoike's recognition places her among an elite group known as 'The Industry Top 50 Women in 2025'. The grand unveiling ceremony for this distinguished award is scheduled to take place on Friday, December 12, 2025, in Lagos. She was selected from a wide pool of candidates across diverse sectors including business, entrepreneurship, Integrated Marketing Communications (IMC), sustainability, finance, tourism, culture, and governance.
The selection committee honoured Omoike for her exceptional leadership, dedication, passion, and tangible impact within the PR and media industry. Her nomination underscores her role as a influential figure shaping the communications landscape in Nigeria.
Leadership and Recognition
John Ehiguese, the CEO and Founder of Mediacraft Associates, expressed immense pride in Omoike's accomplishment. He stated that the agency is thrilled to see her receive this well-deserved recognition. Ehiguese highlighted her strategic brilliance, hard work, and the profound impact she has made in shaping media services for the firm.
"Omoike is a quintessential media professional and a true asset to our organisation," Ehiguese added. "Her commitment to excellence and creativity continues to inspire not only our team but the wider communications community. She embodies the values of excellence we hold dear at Mediacraft. We are incredibly proud of her and inspired by her journey."
A Humble Award Recipient
In her reaction to the nomination, Amina Omoike described it as an honour to be counted among such incredible women. She emphasized that the recognition is not merely a personal milestone but a reflection of the collective effort of the entire talented team at Mediacraft.
"This recognition... reflects our shared commitment to telling meaningful stories that make a difference," Omoike commented, acknowledging the collaborative spirit at the agency.
The Industry Changemakers Awards is an initiative powered by The Industry Women Conference (TinW). Its mission is to celebrate and amplify the achievements of exceptional women who are driving progress and making a significant difference across various fields, including Public Relations and other Nigerian business sectors.
According to the convener, Goddie Ofose, the prestigious Top 50 list was meticulously compiled by the editorial team of the organizing newspaper, in collaboration with a select panel of brand marketing editors.
Since joining Mediacraft in 2018, Amina Omoike has been instrumental in managing media relations for a remarkable portfolio of the agency's high-profile clients. Her responsibilities have included major brands such as:
- Stanbic IBTC
- Interswitch
- Verve
- Quickteller
- Olam Agri
- Crown Flour Mills
- RusselSmith
- ICAEW
- Truecaller
- African Economic Research Consortium (AERC)
- African Society for Laboratory Medicine (ASLM)
- US Soy Export Council (USSEC)
- Flourish
- Pfizer
- Sanofi
This award nomination solidifies her position as a key leader and a transformative force within Nigeria's integrated marketing communications sphere.
