Popular beauty entrepreneur and businesswoman, Laura Ikeji Kanu, has launched a scathing critique against fellow Nigerian business owners, particularly hair braiders, for what she describes as outrageous and greedy price hikes during the festive December period.
From N70,000 to N250,000: A Shocking Price Surge
In a video shared on Tuesday, December 16, 2025, Laura Ikeji expressed her profound shock and anger at the sudden inflation in service charges. She revealed a personal experience where her regular braider, who previously charged her N70,000 for a hairstyle before she left Nigeria, is now demanding N250,000 to braid the same style for her client.
The braider justified the exorbitant new price by citing the 'Detty December' season, instructing Laura to charge her client the full N250,000 amount. This drastic increase, from seventy thousand to two hundred and fifty thousand Naira, served as the catalyst for Laura's public outcry against what she perceives as widespread greed.
'We Are a Greedy Nation' - Laura's Heated Reaction
Laura Ikeji did not mince words in her condemnation. "We are a greedy nation. We are greedy," she stated emphatically. She warned that such practices would ruin the spirit of 'Detty December' for everyone. "We will ruin this Detty December oo! We will ruin this Detty December and we will all rest," she lamented.
Drawing from her own business ethics, Laura highlighted that while December is her peak sales period, she consciously avoids exploiting her customers. Her frustration was particularly directed at the exploitation of Nigerians living abroad, who often save diligently to visit home and enjoy the festivities.
"You guys think people who live abroad are billionaires. They are not! They are people like you. They have saved up to come and enjoy themselves in Nigeria. It doesn't mean you should exploit them. You guys are exploiting these people. I am angry," she declared passionately.
The Broader Implication for Festive Season Commerce
Laura Ikeji Kanu's outburst sheds light on a recurring annual trend where prices for goods and services, especially in the beauty and lifestyle sectors, skyrocket during the December holidays. Her call-out is a plea for fairness and reasonableness, challenging business owners to consider the financial strain on their clients.
By sharing her experience via Instagram on the Linda Ikeji Blog platform, she has sparked a crucial conversation about consumer exploitation, ethical pricing, and the sustainability of festive season economics in Nigeria. The video continues to generate significant reactions online, with many Nigerians both at home and in the diaspora sharing similar experiences of inflated costs during the holiday season.
