The Nigerian Institute of Public Relations (NIPR), FCT Chapter, has made an urgent appeal to all Nigerians, both at home and abroad, to actively protect the country's international reputation. The institute emphasized that Nigeria is experiencing a serious global perception crisis that requires immediate collective action from all citizens.
Call to Action Against Negative International Portrayals
Stanley Ogadigo, Chairman of the NIPR FCT chapter, delivered this important message during a press conference held in Abuja on Monday. The briefing was organized ahead of activities marking the chapter's 35th anniversary celebration.
Ogadigo stated that Nigeria is suffering significant reputational damage primarily due to negative portrayals in international media and global circles. He insisted that the country deserves more accurate and positive narratives, which can only be achieved through shared responsibility among all citizens and organizations.
"We are saying that Nigeria deserves a better narrative at this time," Ogadigo declared. "What we are seeing, especially from the international community, does not truly represent what Nigeria stands for. This challenge belongs to all of us, not just the Minister of Information and National Orientation."
The NIPR leader emphasized that individuals, corporate bodies, professional organizations, and all entities must unite to defend the nation's cause, particularly when it is being portrayed negatively on global platforms.
Crackdown on Unqualified PR Practitioners
Ogadigo issued a strong warning to organizations and individuals employing uncertified persons as public relations officers. He highlighted that the NIPR Act provides for serious penalties, including imprisonment and substantial fines, for such violations.
The law mandates six months imprisonment, financial penalties, or both for anyone practicing public relations without proper certification. The legislation also extends punishment to organizations and human resources directors who issue employment letters to unqualified practitioners.
"The law clearly states that any person found practicing public relations without certification faces jail time for six months," Ogadigo explained. "The same law also makes organizations that employ such unqualified personnel liable, along with the HR directors who authorized their employment."
The NIPR is currently conducting advocacy campaigns and pleading with organizations to regularize their PR operations before enforcement actions begin.
35th Anniversary Programs and Activities
The anniversary conference, scheduled for November 27, will focus on the theme "Leadership for Inclusive Development and Nation Branding." The event will be chaired by Bauchi State Governor Bala Mohammed, with the Minister of Special Duties and Inter-Governmental Affairs, Zephaniah Jisalo, expected to attend.
As part of the anniversary celebrations, the chapter will donate a collection of public relations books to the National Assembly Library on November 19. This initiative aims to enhance lawmakers' understanding of the public relations profession and its importance in national development.
Ogadigo stressed that strengthening legislators' knowledge of PR is crucial for shaping effective legislation related to communication, reputation management, and nation-building.
Other anniversary activities include:
- Unveiling of the flame of the forest tree as the official symbol of Abuja's vegetation
- Essay, debate, and paper presentation competitions involving students from University of Abuja, Bingham University, and several secondary schools
Distinguished guests expected at the celebration include former Supreme Court Justice Amina Augie, who will deliver the keynote address; Minister of Information and National Orientation, Mohammed Idris; and NIPR President, Ike Neliaku.
The NIPR's comprehensive approach combines public advocacy, legal enforcement against unqualified practitioners, and educational initiatives to improve Nigeria's global standing and strengthen the public relations profession nationwide.
