Nigeria's Billions at Risk from Outdated Influencer Strategy
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
Lagos University Teaching Hospital opens a state-of-the-art dermatology centre to improve diagnosis, treatment, and research for skin diseases in Nigeria and West Africa, addressing a long-neglected health burden.
Nigerian beauty influencer Dimma Umeh shares five simple, effective techniques to instantly upgrade your makeup routine. Learn her secrets for flawless skin prep, concealer, and long-lasting wear.
Combat dry, flaky harmattan skin with these seven non-negotiable skincare tips. Learn how to moisturise, hydrate, and protect your skin all season long.
As France battles lumpy skin disease, experts point to the Balkans' 2016 success: rapid vaccination and culls controlled the outbreak in months. Learn the key strategies.
In Vietnam's recycling villages, workers face severe health risks from toxic pollution while processing 1.8 million tonnes of plastic waste annually. Discover the hidden cost of the global waste trade.
France's agriculture minister urges farmers to trust government's cattle culling and vaccination plan to control lumpy skin disease, as protests block roads. Read the full story.
Singer Waje calls for responsible online conduct, highlighting the crucial role of male influencers in shaping social norms. Her message was delivered at the Nigerian Governors’ Spouses Forum in Abuja.
Artificial Intelligence offers immense benefits but poses serious risks like sextortion and plagiarism. Discover why Nigerian parents and teachers are now frontline minders for children's safe AI use.
Outgoing Director Akinremi Bolaji reveals the hidden dangers and poor remuneration of Nigerian diplomats, urging President Tinubu for better support. Read his insights from 35 years of service.
Akwa Ibom State House of Assembly rejects a bill seeking to ban dog meat consumption over health risks. Lawmaker's motion collapses without a seconder. Read full details.
Health expert Dr. Yusuff Adebayo advocates for a science-based Tobacco Harm Reduction (THR) approach in Nigeria to reduce smoking-related diseases. Learn about the evidence and policy recommendations.
Toke Makinwa's claim about not bathing her baby daily sparked debate. A paediatrician explains why climate matters and shares safe newborn skin care routines for Nigerian parents.
The OECD says the world economy has been 'surprisingly resilient,' raising its 2025 growth estimates for the US and eurozone. Discover the key drivers and potential risks, including AI valuation concerns.
Russian fitness coach Dmitry Nuyanzin, 30, tragically passed away after cardiac arrest following extreme binge-eating challenge to promote weight-loss program. Health experts warn about dangers.
Discover everything about The Connell Twins - Indonesian-Australian TikTok sensations turned adult content creators. Learn their age, career journey, and recent controversies.
European Central Bank warns AI valuations may be overstretched and sovereign debt levels threaten financial stability. Learn how this affects global markets.
Nigerian X influencer Wizarab leads successful fundraising campaign, raising N16 million for colleague Aunty Esther's cancer treatment. See how social media community came together.
Discover the truth about beef tallow skincare. Is this ancestral ingredient the secret to soft skin or just a passing trend? Learn benefits, risks, and if it's right for your Nigerian skin type.
Seventeen South African men recruited through social media influencers are trapped in Ukraine manufacturing drones. Investigation reveals global trafficking network exploiting African youth.
House of Representatives investigates escalating POS fraud reaching N52.26bn. Committee reveals security breaches, cloned terminals, and urgent need for regulatory framework. #POSFraud #FinancialSecurity
Elon Musk's X platform faces backlash as new location feature exposes foreign-based political influencers, including Nigerian accounts supporting Trump. Discover the transparency controversy.
Social media stars VDM and Mr Jollof clash aboard United Nigeria Airlines flight, issue public apologies as NCAA considers sanctions. Read the full story.
Nigeria's housing sector faces severe inflation challenges. Discover how professional valuation helps investors navigate risks in Lagos, Abuja, and Port Harcourt markets. Learn key strategies.
Learn simple methods to treat and prevent ingrown hairs with safe home remedies and proper hair removal techniques for smooth, bump-free skin in Nigeria.
Researchers warn that rising consumption of ultra-processed foods is linked to serious illnesses. Learn the risks and the call for taxes and marketing restrictions.
An eyewitness explains the real reason behind the physical altercation between VeryDarkMan and Mr Jollof. Get the full story and reactions from People Man.
Nigerian social media personalities VeryDarkMan and Mr Jollof's violent clash on a plane draws widespread condemnation. Witness reveals foreigners and baby were nearby during the unacceptable incident.
Nigerian influencer VeryDarkMan and comedian Mr Jollof face serious consequences after physical altercation onboard aircraft. Discover what happens when you fight on a plane.
Discover the best hydrating foundations for dry skin that prevent cracking and provide radiant glow. Perfect for Nigerian weather conditions and skin types.