Nigeria's Billions at Risk from Outdated Influencer Strategy
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
A Nigerian LGBTQ+ influencer shares a harrowing video of a violent attack by UK teenagers targeting his sexuality. Read his powerful story of survival and the urgent call for change.
Nigerian social media expert TheBeckyJoe plans to break a Guinness World Record by teaching over 3,000 people how to earn money online. Her mission: turn smartphones into income tools for young Africans.
Nigerian beauty influencer Dimma Umeh shares five simple, effective techniques to instantly upgrade your makeup routine. Learn her secrets for flawless skin prep, concealer, and long-lasting wear.
Ex-BBNaija star Symply Tacha condemns Nigerian influencer couple for arresting an X user over trolling, calling it hypocrisy. She offers legal help while demanding justice.
Discover the 7 best AI writing generators, including Wrizzle and ChatGPT, that Nigerian marketers use to create content faster. Learn how these tools boost productivity.
Maria Katiane Gomes da Silva, a 25-year-old Brazilian influencer, died after being thrown from a balcony by her husband. Police have CCTV evidence contradicting his suicide claim. Read the full story.
Razzl's youth-driven 'Normal is Boring' campaign, featuring Brain Jotter & Emmanuella, trended on X and awarded ₦4 million to 40 Nigerians. Discover how it championed originality.
The management of TikTok star Peller confirms he is safe and in good health, urging the public to ignore unverified rumours. Official statement released December 17, 2025.
Discover the strategic marketing and grassroots efforts that powered Funke Akindele's latest film to a historic 200 million Naira opening weekend. Learn the secrets behind the numbers.
Tanzanian singer Juma Jux opens up about meeting his wife, influencer Priscilla Ojo, without knowing her fame. Discover their love story and the online debate it sparked.
Lagos State Police detain influencer Habeeb Hamzat 'Peller' after a viral video showed him driving dangerously and crashing during a live broadcast. The police warn against promoting unlawful acts online.
Lagos police detain TikTok star Habeeb Hamzat (Peller) after a viral video showed him driving dangerously and causing a crash. The Commissioner warns against glorifying lawlessness online. Read the full story.
Lagos Police detain influencer Habeeb Hamzat (Peller) after a viral video shows him driving dangerously and crashing. CP Jimoh warns against promoting unlawful acts online. Read more.
Popular TikTok influencer Tucker Genal has died by suicide at 31. His brothers confirmed the tragic news, asking for privacy as fans mourn his sudden passing.
From viral fame to a dramatic breakup and a shocking car crash on Lekki-Epe Expressway. We trace the entire saga of Nigeria's most talked-about internet couple.
A Nigerian man retracts false allegations against influencer Wizarab, accused of tampering with funds for Aunty Esther's cancer treatment. Wizarab's detailed rebuttal highlights key inconsistencies.
Nigerian content creator Shank Comics faces severe backlash for admiring Sean 'Diddy' Combs' 'grind' in a now-deleted post following the Netflix documentary 'The Reckoning'. Read the full story and reactions.
Muyiwa Babarinde, Head of Marketing at Waza, is celebrated among Nigeria's elite young marketers in the prestigious Brandcom '35 Under 35' list. Discover his journey and impact.
A Nigerian lady shares her distressing encounter after visiting the viral influencer People Aunty Esther. Read her full story and the public's reaction.
A Nigerian influencer's detailed financial transparency for Aunty Esther's treatment funds, showing a ₦30.7m balance after a ₦74k meal, earns widespread online acclaim. Read the full story.
Nigerian influencer Aunty Esther refuses blood transfusion due to Jehovah's Witness beliefs while battling cancer, sparking intense online debate. Read the full story and reactions.
The 5th Nigerian Marketing Awards recognized 22 winners across diverse categories. Discover how brands innovated to overcome consumer demand challenges.
Discover the life of Kat Wonders, the Canadian model and influencer. Learn her age, how she got famous, her podcast Kitty Liquor, and her career details. Read more now!
Discover how Brazilian model Gabim Moura rose from TikTok fame to the Victoria's Secret runway in 2025. Learn about her age, career, and net worth.
NIPR and EXMAN presidents call for discipline, collaboration, and tech adoption to elevate Nigeria's marketing communications sector to global standards. Read more.
Colombian influencer Karen Sofía Quiroz Ramírez, 25, died in a motorcycle crash near Bogotá. Known for risky riding, her death sparks global safety talks. Read more.
Discover fascinating details about Melanie Vaz Lopes, the French social media influencer and businesswoman dating entrepreneur Steven Bartlett. Learn about her career and relationship journey.
Discover Sheena Melwani's inspiring journey from Canadian singer to viral TikTok star. Learn about her multicultural heritage, music career, and family life that captivated millions worldwide.
Discover Grace Charis, the TikTok golf sensation transforming the sport with her viral content and impressive skills. Learn about her journey, net worth, and how she's inspiring a new generation of golfers.