Access Bank has announced the launch of Detty Fusion, an innovative consumer engagement and social impact program designed to transform how Nigerians experience the festive season. This groundbreaking initiative, scheduled for unveiling on 25 November 2025, represents the bank's commitment to creating safe and seamless access to curated lifestyle, entertainment, and cultural activities during Africa's peak celebration period.
Connecting Nigerians to Verified Festive Experiences
Positioned as a first-of-its-kind curated festive experience platform, Detty Fusion addresses the growing need for reliable and safe access to December activities. The initiative brings together verified partners across multiple sectors including entertainment, mobility, hospitality, lifestyle, and wellness. Customers will benefit from a comprehensive platform where they can explore event calendars, access ticketing links, enjoy exclusive festive offers, and engage with trusted service providers—all consolidated in one convenient location.
The program is firmly anchored on Access Bank's Corporate Social Responsibility agenda and demonstrates the institution's longstanding commitment to supporting Nigeria's creative economy. By spotlighting selected SMEs, creative entrepreneurs, event organizers, and service providers, Detty Fusion aims to enhance their visibility and help them reach wider audiences throughout the crucial December festive period.
Empowering Businesses and Creative Professionals
Ishmael Nwokocha, Head of Mobility at Access Bank, emphasized the initiative's significance in his pre-launch comments. "Every December, Nigerians look forward to moments that foster joy, connection, and celebration. With Detty Fusion, Access Bank is empowering customers to discover and engage with verified festive experiences—safely, conveniently, and without stress," he stated.
Nwokocha further explained that "Detty Fusion reinforces our commitment to innovation, social impact, and uplifting the businesses and creative professionals who make the festive season special. This initiative reflects our ongoing dedication to enabling lifestyle experiences that extend beyond traditional banking."
Redefining Festive Season Engagement
The Detty Fusion initiative represents a strategic move by Access Bank to strengthen its position as a lifestyle enabler while creating shared value for the creative ecosystem. By enhancing consumer convenience and supporting local businesses, the bank aims to make the upcoming festive season more seamless, engaging, and impactful for all participants.
This comprehensive approach not only benefits consumers seeking quality festive experiences but also provides crucial support to Nigeria's creative and small business sectors during their most important revenue-generating period. The initiative promises to set new standards for how financial institutions can meaningfully contribute to cultural and economic development beyond conventional banking services.
Nigerians interested in being part of this innovative festive experience can join the waitlist through the designated Detty Fusion portal, positioning themselves to enjoy what promises to be a memorable Detty December celebration.
