Lagos Hosts Fusion of Luxury Whisky and High Fashion
The world's most awarded single malt Scotch whisky, Glenfiddich, spectacularly launched its global partnership with the Aston Martin Formula One Team on Nigerian soil. This activation was brought to life through a dynamic collaboration with the African luxury high fashion house, I.N. Official. The exclusive event, held on 22 November 2025, took place at The Citadel Lagos and centered on the unveiling of a unique capsule collection that masterfully blends high-performance engineering, refined craftsmanship, and contemporary fashion.
Nigerian Creative Elite Gather for Immersive Runway Show
The launch was a magnet for Nigeria's creative vanguard, drawing a prestigious guest list that included Deyemi Okanlawon, Sophia Momodu, Rasheeda Walker, Erica Nlewedim, Larry Hector, WavyTheCreator, Shaun Okojie, Mide Iwasokun, and Tanya Rupani. Together, they celebrated the powerful synergy between fine whisky, cutting-edge fashion, and innovative design. The highlight of the evening was an immersive runway showcase that presented 20 curated looks from a larger 100-piece capsule collection.
A Collection Inspired by Speed and Craftsmanship
Designed by the Creative Director of I.N. Official, Ifeanyi Nwune, the collection drew direct inspiration from the Glenfiddich and Aston Martin F1 partnership and the recently launched Glenfiddich 16-year-old limited-edition bottle. Nwune channeled his brand's bold design language into a fusion that represents speed, precision, and contemporary luxury. The collection featured:
- Reimagined racing gear
- Bold statement streetwear pieces
- Silhouettes that capture power and individuality
"Working with an iconic brand like Glenfiddich on this project is monumental," said Nwune. "We've created a collection that honours the legacy of both Glenfiddich and Aston Martin F1 while bringing our own creative vision to life – bold, contemporary, and unforgettable. Translating that energy into fashion and unveiling it in Lagos makes this collaboration even more meaningful."
Beyond being a spectacular event, this partnership underscores Glenfiddich's innovative approach to cultural engagement. By connecting its rich whisky heritage to the worlds of fashion and design, the brand promotes a philosophy of mindful consumption and responsible drinking, championing an appreciation for quality and craftsmanship over mere excess.
