TECNO, the Official Global Partner of the TotalEnergies CAF Africa Cup of Nations Morocco 2025, has launched a groundbreaking pan-African campaign titled "Power Your Moment." This ambitious initiative celebrates the passion, joy, and defining triumphs that characterize the prestigious football tournament while showcasing how TECNO's advanced AI ecosystem enhances significant moments in young Africans' lives.
Campaign Vision and Musical Collaboration
The campaign centers around a vibrant new musical brand film also called "Power Your Moment," which demonstrates how TECNO's AI technology fuels pivotal moments in the daily lives of African youth. From November 28 to December 5, 2024, TECNO is rolling out dynamic creative, interactive, and culturally engaging experiences throughout the AFCON 2025 season.
A standout feature of the campaign is the collaboration with Afrobeats star Joeboy, who serves as TECNO Power Moment Featured Artist. His original soundtrack and cultural influence bring the authentic rhythm and energy of contemporary African youth to the campaign, creating an immediate connection with the target audience.
Connecting Technology with African Aspirations
TECNO's campaign is built on a powerful insight about Africa's young generation. According to Jack Guo, General Manager of TECNO, "Africa's youth stand at a pivotal moment—they are ambitious, restless, and determined, refusing to be defined by limitations." The campaign addresses this demographic's need for tools that match their aspirations and transform their energy into momentum.
The brand film unfolds through four key emotional territories: Power Your Joy, Power Your Rise, Power Your Future, and Power Your Creativity. Each represents critical moments where intention becomes action through TECNO AI features. Scenarios include a Moroccan family enjoying superior match experiences with TECNO AI glasses, high-net-worth leaders empowering young entrepreneurs, students studying more efficiently with AI support, and content creators enhancing their craft through AI-powered devices.
Interactive Experiences and Creator Initiatives
TECNO is translating its campaign message into tangible experiences across the continent. In AFCON host cities, the brand will establish Pop-Up Stores and Fan Zones where enthusiasts can explore TECNO's full ecosystem of smartphones, wearables, laptops, and AI-powered imaging technology. Retail experiences will demonstrate how TECNO AI supports real moments, from capturing match-day highlights to seamless task switching between devices.
The brand is also launching #PowerYourMoment, a pan-African creator initiative celebrating creativity, culture, and personal aspiration. Young creators are invited to reinterpret the four emotional themes through photos and videos featuring TECNO devices. A TikTok LIVE challenge running from November 28 to December 11 will particularly focus on Morocco, Algeria, and Egypt, offering a dynamic platform for expressing personal achievement and creative identity.
Both initiatives will culminate in selecting 60 top creators who will receive invitations to Morocco during AFCON 2025. These winners will attend the Opening Ceremony, explore TECNO's Pop-Up Store, participate in an exhibition match with AFCON legends, and join the exclusive TECNO GLORY NIGHT gala dinner alongside players and brand representatives.
Through "Power Your Moment," TECNO bridges technology, culture, and individual aspiration at a crucial moment for African football. As AFCON Morocco 2025 approaches, the campaign aims to inspire people across the continent to seize opportunities, share their stories, and embrace AI-enabled creativity, reaffirming TECNO's commitment to empowering a new generation to define their own journeys.
