In a significant recognition of talent and innovation, Olawande Meyungbo has been named one of Nigeria's top 35 young marketing and communications professionals under 35 by BrandCom. This prestigious award highlights his exceptional contributions to the digital marketing landscape across multiple industries in Nigeria.
From Engineering to Digital Marketing Excellence
What makes Olawande's journey particularly remarkable is his unconventional path into marketing. Despite graduating with a degree in Petroleum and Gas Engineering from the University of Lagos, his curiosity about consumer behavior and digital platforms led him to pursue a career in marketing communications.
His professional foundation was built at Starcom Media Perspectives, where he immersed himself in the fundamentals of target audience analytics, content strategy, and digital media buying. During this formative period, he worked on major brands including the global technology giant Samsung, developing what he describes as his "first school of digital discipline."
Cross-Industry Digital Transformation
Olawande's career demonstrates the power of adaptable digital expertise across diverse sectors. His transition to Fidelity Bank came at a crucial time when financial institutions were awakening to the necessity of digital transformation.
At Fidelity Bank, he spearheaded several significant campaigns including the Fidelity Bank Pay Yourself online banking and USSD product feature launch. He also initiated the Fidelity Think & Pitch internal campaign that empowered staff members to contribute ideas to the bank's digital transformation journey.
His experience in the technology ecosystem further accelerated his growth when he joined Fast Ryders, a mobility startup. There, he led performance marketing, built acquisition funnels, and applied product thinking to retain users in the highly competitive ride-hailing market. He played an instrumental role in scaling the app's user base and positioning it as a challenger brand against industry giants like Uber Delivery and GIGM.
Current Role and Growing Recognition
Currently serving as Media Manager at Promasidor Nigeria, Olawande drives digital transformation across multiple FMCG brands including household names like Cowbell Milk, Onga Seasoning, and Top Tea. He is known internally for championing martech adoption, automating reporting systems, optimizing media spend, and helping traditional family-oriented brands embrace digital-first strategies.
This recent BrandCom Top 35 Under 35 recognition adds to his growing list of achievements. In 2024, he was honored as Media Manager of the Year at the Marketing Edge Awards and received the Digital Marketing Trailblazer Award at the Nigerian Brand Handlers Awards.
The BrandCom Top 35 Under 35 list is particularly competitive, having received over 17,000 entries in previous years, making Olawande's inclusion a significant accomplishment in Nigeria's marketing community.
A Vision for Global African Talent
For Olawande, these awards represent more than personal milestones. He views them as affirmations of his belief in continuous learning and knowledge sharing. "Every step of my career is a reminder that what you learn, and who teaches you, matters," he reflects. "This award encourages me to keep sharing what I know with the next generation."
Looking ahead, Olawande represents a new breed of Nigerian strategists who understand technology's role as a marketing enabler. His cross-sector expertise positions him to create systems and strategies that can elevate African brands on the global stage.
"Young professionals from Africa can build work that competes globally," he asserts. "We just need the right tools, the right mindset, and the discipline to execute with excellence."
With multiple awards, diverse industry experience, and growing recognition within Nigeria's digital community, Olawande Meyungbo stands as an inspiring example of how intentional growth, continuous learning, and technological adoption can create outstanding marketing professionals capable of transforming brands across all sectors.
