Nigerian Breweries Kicks Off Festive Season with Grand Press Event
On November 26, 2025, Nigerian Breweries Plc officially launched the countdown to what promises to be an unforgettable festive season. The company hosted media editors, cultural reporters, influencers, and industry insiders at an exclusive press cocktail event held at Nomaada Lagos in Victoria Island.
The gathering marked the official unveiling of Legendary Christmas, Nigerian Breweries' comprehensive festive agenda designed to define cultural celebrations across Nigeria for the 2025 holiday season. The highlight announcement included the activation of highly anticipated regional Beer Villages set to transform multiple cities into festive destinations.
Seven Major Brand Activations Revealed
Maltina Brings Family Christmas to Three Cities
Maltina is focusing on family warmth and togetherness with vibrant light-up ceremonies and Christmas villages planned for Lagos, Abuja, and Ibadan. The brand ambassadors Tomike Adeoye and Kiekie will host events featuring glowing installations and cozy gathering spaces designed to create memorable family moments throughout December.
Amstel Malta Celebrates Eastern and South-South Unity
Amstel Malta is championing togetherness in the East and South-South regions with light-up ceremonies across Aba, Enugu, and Port Harcourt. The brand will transform neighborhoods into bright, festive landmarks where families and communities can gather for lively performances, celebrity appearances, and opportunities to create new memories with loved ones.
Heineken Takes Premium Nightlife Experience to New Heights
Heineken returns as the official beer partner for Flytime Fest running from December 21-24 and will power Davido's 5ive Alive Tour in Abuja. The brand promises premium nightlife experiences with international-standard staging, immersive visual storytelling, and the distinctive green lighting that defines the Heineken party atmosphere.
Desperados Courts Gen Z with High-Energy Events
Desperados is positioning itself as the go-to party beer for Gen Z audiences with high-energy nightlife takeovers across Lagos and presence at Flytime Fest. The brand will curate moments featuring rave culture, avant-garde fashion, dance mashups, and creator-driven content for nocturnal city dwellers seeking wild, colorful December experiences.
Life Beer Brings Street Energy to Port Harcourt
Life Beer is set to ignite Port Harcourt with a street-charged concert headlined by Odumodublvck. The event will feature electric guest performances and high-energy hypemen, amplifying the raw, unfiltered spirit of the city through dance circles and gritty street culture experiences.
Goldberg Celebrates Ibadan Heritage with Major Concert
Goldberg, known for its heritage roots, is hosting a major concert in Ibadan headlined by Zlatan Ibile. The lineup includes fan-favorite street acts that mirror the city's vibrant music scene, featuring street choreography, regional flavor, and plenty of sing-along anthems that celebrate local culture and pride.
Legend Extra Stout Closes 2025 with Lagos Countdown
Legend Extra Stout will headline the Greater Lagos Countdown on December 31, creating a night of fireworks, music, shared toasts, and citywide cheers. This New Year's Eve celebration promises to be a fitting finale to the festive season, bringing thousands together to welcome 2026 with energy and community spirit.
Comprehensive Festive Experience Nationwide
Nigerian Breweries has crafted a diverse festive map that caters to every type of December enthusiast. From family-friendly moments to late-night concerts, the Legendary Christmas agenda ensures cultural color, live music, homecoming memories, and positive energy across Nigeria.
Whether arriving from international destinations like Heathrow or traveling from within Nigeria, the 2025 festive season promises unforgettable experiences in every corner of the country. The complete Nigerian Breweries festive calendar is available for those planning to maximize their December celebrations.
