Brand Leaders Must Embrace Purpose and Adaptability - Ozekhome
Franklin Ozekhome outlines the three forces for building sustainable brands: meaning, memory, and momentum. Discover insights from the Creative & Branding Icons Award in Lagos.
Franklin Ozekhome outlines the three forces for building sustainable brands: meaning, memory, and momentum. Discover insights from the Creative & Branding Icons Award in Lagos.
Bolajoko Bayo-Ajayi breaks barriers as the first woman to lead the Nigeria Institute of Marketing of Nigeria. Industry leaders call for collaboration and trust-building. Read more.
Reno Omokri condemns Nigerians for negative posts after Anthony Joshua's fatal crash. He confirms FRSC's swift response, blaming excessive speed for the tragedy.
Lagos State Government commits to a strategic alliance with the Nigerian Institute of Building to enforce planning laws, ensure professional standards, and prevent structural failures. Learn how this move aims to protect lives and property.
Nigeria's aviation sector braces for a sharp drop in passenger traffic as U.S. visa restrictions take effect January 2026. Experts warn of economic fallout for airlines and travel agencies. Read more.
Ogun State Governor Dapo Abiodun commends DSS Director-General Oluwatosin Ajayi for his IPI award, highlighting improved media-security agency collaboration for national security. Read more.
A young Nigerian man known as Marketing Guru tragically died just one day after his wedding in Abuja. Friends share emotional tributes as the story goes viral online.
Pamodzi Sports Marketing has dismissed a media report questioning the NBBF's partnership with a national institution as misleading and harmful to basketball's growth in Nigeria.
US President Donald Trump announced deadly military strikes against ISIS terrorists in Northwest Nigeria on Christmas, citing attacks on Christians. Read the full details.
NIMR confirms the first detection of the invasive Anopheles stephensi mosquito in Gombe, Nigeria. This urban-adapted vector poses a major new threat to malaria control efforts nationwide. Read more.
Lagos Governor Babajide Sanwo-Olu says strong boards and sound governance are critical for Nigeria's economic growth. Read his full speech at the CIoD awards.
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
Nigerian social media expert TheBeckyJoe plans to break a Guinness World Record by teaching over 3,000 people how to earn money online. Her mission: turn smartphones into income tools for young Africans.
A Lagos court has sentenced Samson Orijugo to three years in prison for forging a Lagos State University result notification to scam a mother and son. Read the full story of the fraud.
Discover the 7 best AI writing generators, including Wrizzle and ChatGPT, that Nigerian marketers use to create content faster. Learn how these tools boost productivity.
A Lagos court sentenced a college provost to three years imprisonment for forging a LASU document to falsely claim affiliation. Read the full details of the fraud case.
Nigeria's Senate passes the Federal Audit Service Bill 2025 and the Institute of Economists Bill, aiming to overhaul colonial-era laws and boost financial accountability. Awaiting presidential assent.
Razzl's youth-driven 'Normal is Boring' campaign, featuring Brain Jotter & Emmanuella, trended on X and awarded ₦4 million to 40 Nigerians. Discover how it championed originality.
Discover the strategic marketing and grassroots efforts that powered Funke Akindele's latest film to a historic 200 million Naira opening weekend. Learn the secrets behind the numbers.
German business sentiment dropped for a second month in December, hitting its lowest point in seven months. The industrial slump and weak Christmas sales signal a bleak economic end to 2025. Read more.
Vice President Kashim Shettima reaffirms President Tinubu's commitment to implement the NIPSS SEC 47 report on Blue Economy. Read the full details from the graduation ceremony in Kuru.
Muyiwa Babarinde, Head of Marketing at Waza, is celebrated among Nigeria's elite young marketers in the prestigious Brandcom '35 Under 35' list. Discover his journey and impact.
Governance expert Ayodele Akinpelu receives the distinguished Fellowship of the Chartered Institute of Mentoring and Coaching. Discover how her work shapes leaders.
The 5th Nigerian Marketing Awards recognized 22 winners across diverse categories. Discover how brands innovated to overcome consumer demand challenges.
The US Institute of Peace has been renamed the Donald J. Trump Institute of Peace by his administration. Read about the controversial move and legal battle.
NIPR and EXMAN presidents call for discipline, collaboration, and tech adoption to elevate Nigeria's marketing communications sector to global standards. Read more.
ECOWAS Court delegation concludes a week-long study visit to European human rights institutions to improve enforcement of its own rulings. Discover the key takeaways.
Rukayatu Issaka, Marketing Director at Adam Ro Music Ltd, is spearheading the company's global strategy to elevate African creative talent worldwide through strategic partnerships and brand development.
Discover how Rukayatu Issaka, Marketing Director at Adam Ro Music Ltd, is leading the company's international expansion across Africa, Europe, Middle East and North America through strategic partnerships.
CREO, a subsidiary of RED|For Africa, has been named PR Agency of the Year at the 2025 Nigerian Marketing Awards for its impactful Dettol Cool campaign. Discover how they are shaping Nigeria's communications landscape.