Nigeria's Billions at Risk from Outdated Influencer Strategy
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
Category : Search result: brand strategy 2026
Nigeria Rallies Businesses for National Biodiversity Plan
Nigeria intensifies efforts to halt biodiversity loss, mobilising private sector support for its 2025-2030 National Biodiversity Strategy. Business leaders convened in Lagos to shape a practical Business Action Plan aligned with global goals.
Why Investing in People Drives Long-Term Business Success
Dr. Cornelius Collins Balogun argues that sustainable growth in Nigeria hinges on leaders prioritizing human capital over short-term profits. Discover how people-focused leadership builds resilient organisations.
Ayodele's 2026 prophecies warn Tinubu, Atiku of betrayal
Primate Elijah Ayodele releases 2026 prophecies, warning President Tinubu and Atiku of betrayal, predicting political tension, protests, and a clash with Aliko Dangote ahead of 2027 elections.
Nigeria Lists 31 Entities as Terrorists Under New Doctrine
President Tinubu unveils a sweeping counterterrorism doctrine, listing armed groups, kidnappers, enablers, and complicit leaders as terrorists. Read the full list and implications.
NIVEA Rolls Out N3Billion Gift to Reward Nigerian Consumers
NIVEA Nigeria launches its biggest-ever consumer promo, investing N3 billion in cash prizes, SUVs, and trips to watch Real Madrid live in Spain. Find out how to participate.
PDP Criticises Tinubu's 2026 'Sufferings' Budget
The Peoples Democratic Party has strongly criticised President Bola Tinubu's ₦58.18 trillion 2026 budget, labelling it a plan that deepens hardship for ordinary Nigerians. Read the full analysis.
Tinubu Presents N58.18 Trillion 2026 Budget to NASS
President Bola Tinubu presents the 2026 'Budget of Consolidation' to the National Assembly, targeting N58.18 trillion in spending with priorities on security, human capital, and infrastructure. Read the full details.
Russell Brand Slams Katy Perry's Link to Justin Trudeau
Russell Brand publicly criticises his ex-wife Katy Perry's new relationship with former Canadian PM Justin Trudeau, calling him a 'globalist stooge'. Get the full story.
Nike Shares Slump After China Sales Drop 17%
Nike's quarterly profits fell 32% due to weak China sales and US tariffs. CEO promises a 'new approach' to revive the brand. Read the full analysis.
Legal Expert: Guns Alone Can't Defeat Terrorism in Nigeria
Senior Advocate Aare Olumuyiwa Akinboro argues Nigeria's insecurity requires a multidimensional strategy of law, justice, and governance, not just military force. Read his full analysis.
Ghanaian Pastor's 2026 Prophecy Warns Nigeria of Crisis
Ghanaian Apostle Elijah Kofi King unveils a dramatic 2026 prophecy for Nigeria, warning of bloodshed, flooding, and a major anti-corruption exposé. Read the full forecast and its implications.
NSA Explains Arrest of Armed Men in Kwara as FG Vigilantes
Nigeria's NSA, Nuhu Ribadu, clarifies that armed individuals detained in Kwara State are government-backed vigilantes, part of a hybrid security strategy. Get the full details and public reaction here.
Nigeria's Debt, Salaries Exceed Revenue in 2025
Nigeria's Federal Government spent more on debt servicing and salaries than it earned in 2025's first seven months, with a N10.19tn revenue shortfall. Oil earnings slumped over 60%. Read the full analysis.
Tinubu Presents 2026 Budget to National Assembly
President Bola Tinubu presents the N54.4 trillion 2026 budget to lawmakers. He also seeks to repeal the 2024 budget to fix overlaps. Read full details on the fiscal plans.
Senate Approves CBN 2026 Exchange Rate, Cuts Oil Price
Nigeria's Senate has approved the CBN's exchange rate projection of N1,512/$ for 2026 and reduced the oil price benchmark to $60 per barrel. Get the full details on the 2026-2028 MTEF framework.
Razzl's 'Normal is Boring' Campaign Rewards Creativity
Razzl's youth-driven 'Normal is Boring' campaign, featuring Brain Jotter & Emmanuella, trended on X and awarded ₦4 million to 40 Nigerians. Discover how it championed originality.
Senate Passes N54.46 Trillion MTEF, Natasha Questions FG
The Nigerian Senate has approved the 2026-2028 MTEF with a N54.46 trillion spending plan. Senator Natasha Akpoti-Uduaghan challenged the FG's vague plan to 'mop up' funds for the private sector. Read the full details.
How Nigeria Immunised Over 1.4 Million Children in 2025
ACE Strategy and Consults reveals its 2025 success, reaching millions of Nigerian children through immunisation and digital enumeration. Discover the strategies behind this public health milestone.
Mariah Carey to Perform at 2026 Winter Olympics Opening
Mariah Carey will perform at the Milano Cortina 2026 Winter Olympics opening ceremony on February 6. The pop icon announced the news in a festive Instagram video.
Shoeniverse Founder Crafts Dignity in Every Handmade Shoe
Olamide Olatomiwa Olajide built Shoeniverse Leathers from N30,000 to a N12m brand. Her journey redefines skilled labour in Nigeria. Discover how her handcrafted shoes tell a story of pride.
Tinubu Holds First Meeting with New Service Chiefs
President Bola Tinubu held a crucial security meeting with Nigeria's Service Chiefs to address internal challenges and regional commitments. Read the details and analysis.
Dangote Appoints Ex-CBN Director as Group Chief Economist
Dangote Group strengthens its economic advisory team with the appointment of renowned economist and former CBN Director, Dr. Mahmud Hassan. Discover his role and vast experience.
Senate Condemns Multiple Budgets, Raises FIRS Target
Nigerian Senate criticizes multiple budgets in one year, pushes FIRS revenue target to N35 trillion for 2026. Details on the N30tr shortfall and fiscal reforms.
Trump's New National Security Strategy: America First, Europe 'Resistance'
President Trump releases a 33-page national security strategy, pivoting from global leadership, confronting Europe, and focusing on the Western Hemisphere. Read the full analysis.
2026 World Cup Draw: England vs Ghana, Argentina vs Algeria
The 2026 FIFA World Cup draw is out! England will face Ghana and Croatia, while Argentina meets Algeria. See the full group stage fixtures and analysis here.
World Cup 2026 Draw: Ghana, Brazil, England Groups Revealed
The 2026 FIFA World Cup draw is complete, setting up a challenging path for Ghana against England and Croatia. Brazil and England also face tough groups. Full details inside.
2026 FIFA World Cup Groups Revealed After Draw
The groups for the 2026 FIFA World Cup are set! Discover which teams Nigeria's Super Eagles rivals will face in the expanded tournament hosted across North America.
Trump's New Strategy Shifts US Global Role
President Trump's new security strategy vows a major shift from global dominance to regional focus in Latin America, a hardline on migration, and confrontation with European allies. Read the full analysis.
NAHCON's 15 New Directives for 2026 Hajj Unveiled
NAHCON has released 15 new operational rules for the 2026 Hajj, affecting flights, group movement, and medical screening. Intending pilgrims must note these changes to avoid penalties.
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