In a significant move set to transform Nigeria's property sector, three prominent companies have joined forces to tackle the longstanding challenges of real estate financing. Wilact Consulting, PennyTree, and Flinx Realty announced their strategic partnership on 17 November 2025, aiming to revolutionize how developers and buyers access funding across the nation.
Addressing Critical Funding Gaps
The collaboration comes at a crucial time when developers and stakeholders in Nigeria's real estate sector frequently encounter difficulties securing efficient and transparent funding. This partnership directly addresses these pain points by merging digital finance with property investment, creating innovative liquidity solutions for both developers and property buyers nationwide.
Adigun Odunbaku, Chief Executive Officer of Flinx Realty, emphasized the transformative potential of this alliance. "At Flinx, we're building systems that make property investment smarter and more accessible," Odunbaku stated. "This partnership allows us to reimagine how developers fund projects and how buyers experience real estate ownership."
How the Partnership Works
The three companies bring complementary expertise to the table, creating a comprehensive ecosystem for real estate financing. PennyTree's SEC-licensed and CBN-regulated fintech platform will automate property payments, collections, and receivables, significantly speeding up transactions while enhancing transparency throughout the process.
Flinx Realty will drive on-ground deployment across its extensive portfolio of real estate projects, ensuring practical implementation of the new financing solutions. Meanwhile, Wilact Consulting will provide crucial governance oversight and regulatory advisory support, leveraging its expertise in AI, technology, and digital transformation.
Expected Market Impact
Through this innovative collaboration, the three firms aim to achieve several critical objectives that could reshape Nigeria's property landscape. They plan to build stronger investor confidence, expand access to financing options, and raise standards for accountability and innovation within the real estate market.
The partnership represents a significant step forward in addressing the financing challenges that have long plagued Nigeria's real estate sector. By combining fintech innovation with property development expertise and regulatory guidance, these companies are positioned to create lasting change in how Nigerians invest in and experience property ownership.
Industry observers anticipate that this collaboration could set new benchmarks for transparency and efficiency in real estate transactions, potentially inspiring similar innovations across West Africa's property markets.
