The global film industry is witnessing significant movements across continents with major events shaping the cinematic landscape. From Los Angeles to Lagos, film markets and award ceremonies are highlighting the growing influence of African storytelling on the world stage.
American Film Market's Homecoming Celebration
The 46th edition of the American Film Market (AFM) officially opened on November 11 in Century City, Los Angeles, marking a significant return to its traditional home. This prestigious event, which runs until November 16, has completely sold out all exhibition spaces, demonstrating robust industry participation.
Jean Prewitt, president and CEO of the Independent Film & Television Alliance (IFTA), emphasized the importance of returning to Los Angeles after last year's relocation to Las Vegas. "Los Angeles is our home, and returning here is exactly what our constituents wanted", stated Prewitt, who is retiring after 25 years of leadership.
The market has attracted participation from over 100 countries with 290 exhibitors from 35 nations, including sales companies, production houses, finance institutions, and international trade organizations. Countries with strong representation include Germany, China, Italy, France, Switzerland, and Thailand.
AMAA 2025: African Cinema Excellence in Lagos
Meanwhile, in Nigeria, the African Movie Academy Awards (AMAA) 2025 ceremony held at the Balmoral Convention Centre in Lagos celebrated outstanding achievements in African cinema. The event saw South Africa's Oscar entry, 'The Heart Is A Muscle', emerge as the Best Film of the year.
Directed by Imran Hamdulay, the critically acclaimed film also secured awards for Best Cinematography, Best Editing, and Best Debut Feature. The selection process involved judging over 335 submitted films by an international jury panel led by Dorothee Wenner.
Nigeria's multilingual thriller '3 Cold Dishes', co-produced by Afrobeats superstar Burna Boy, received multiple honors including Best Nigerian Film and Best Young/Promising Actor for Ruby Akubueze. The film also earned recognition for its exceptional production design.
Other notable winners included Lateef Adedimeji for Best Actor in a Leading Role for his performance in 'Lisabi: The Uprising', while veteran actress Tina Mba won Best Actress in a Supporting Role for 'The Serpent Gift'. Burkina Faso's 'Katanga: Dance of the Scorpions' impressed with three awards including Best Film in an African Language.
Zuma Film Festival Prepares for December Showcase
Looking ahead, the Nigerian film industry is preparing for the 15th edition of the Zuma International Film Festival (ZIFF), scheduled for December 1-5, 2025 in Abuja. The festival's theme, "Storytelling for Global Influence: Film as a Soft Power and Economic Force", underscores the growing recognition of cinema's role in cultural diplomacy and economic development.
Minister of Art, Culture, Tourism and the Creative Economy, Barrister Hannatu Musa Musawa, reaffirmed the Federal Government's commitment to strengthening Nigeria's creative industries. She described the sector as "vital drivers of economic growth, youth empowerment, cultural preservation, and global influence" under President Bola Ahmed Tinubu's administration.
The festival will feature a comprehensive program including the NFC Annual Film Lecture, Emerging Talent Showcase, Film Trade & Finance Forum, co-production sessions, daily screenings, and the prestigious ZUMA Awards ceremony.
These concurrent events across different continents demonstrate the dynamic nature of the global film industry and Africa's increasingly prominent position within it. From international markets to local celebrations of cinematic excellence, the industry continues to evolve while creating opportunities for cultural exchange and economic growth.
