The Nigerian entertainment landscape is currently divided over the recent release of Netflix's original film 'The Herd', which has sparked intense nationwide discussions about representation and artistic freedom.
Film Reaches Millions Amid Growing Controversy
Since its premiere on Friday, November 17, 2025, the movie has achieved remarkable viewership numbers, crossing 30 million views within days of release. What makes this achievement particularly significant is that the film marks actor Daniel Etim-Effiong's directorial debut, transforming what should have been a celebratory career milestone into a national conversation about sensitive social issues.
Northern Backlash and Calls for Netflix Ban
The film's portrayal of kidnapping and its connection to bandits and Fulani herdsmen has drawn sharp criticism from viewers, particularly those from Muslim and Northern communities. Many argue that the storyline promotes harmful stereotypes against an entire ethnic group.
The backlash gained significant momentum on social media platform X (formerly Twitter), where an organized campaign urged Nigerians to delete the Netflix application in protest. One user, @Fulani_Tutor, explicitly stated: "Ban Netflix, Ban the herd, Delete Netflix on your phone. As a Muslim, you have no business with this movie."
Defenders Cite Artistic Freedom and Social Reality
Despite the growing protests, a substantial number of Nigerians have come to the film's defense, arguing that 'The Herd' merely reflects the harsh realities facing the country. Supporters maintain that cinema should be allowed to explore uncomfortable topics, especially when they address issues that society often avoids discussing.
Former President Buhari aide, @BashirAhmaad, offered a nuanced perspective: "The reason why some Arewa people are angry about The Herd movie is not because we are denying the reality of banditry, far from it. It is about the dangerous consequences of profiling an entire ethnic group and region that has already suffered immensely from years of insecurity."
The debate continues to intensify as both sides present compelling arguments about artistic expression, social responsibility, and the power of visual media to shape public perception in Nigeria's evolving cultural landscape.
