Nigerian creative-tech advocate Sheye Banks has issued a powerful call for the widespread integration of emerging technologies across Africa's vibrant creative industries. He delivered this urgent message during his recent appearance at the Africa Blockchain Festival 2025 in Kigali.
Technology as a Global Microphone for African Creatives
Speaking on a panel that explored the future of innovation within the creative economy, Banks framed technologies like blockchain and artificial intelligence as essential tools for amplification. He passionately described them as a global microphone for African artists, a means to project their work without diluting their authentic voice.
Banks argued that creators and cultural institutions should view these digital tools as catalysts for visibility and scale, not as threats to traditional expression. He highlighted several unique advantages, including stronger intellectual property protection through blockchain, the creation of new distribution channels, and unprecedented opportunities for global exposure.
Bridging the Gap with Hevy Hub
The vision is being put into practice through Hevy Hub, Banks' Lagos-based incubator. This initiative directly addresses the critical resource gap faced by many young African creators who lack access to modern creative tools, technical training, and mentorship.
The hub's mission is to develop a new generation of hybrid creatives—artists who seamlessly merge their artistic talents with advanced digital skills. Banks believes this combination is non-negotiable for achieving future success on the world stage.
Creativity is Africa's strongest export, Banks stated. But without tools, support, and proper ecosystems, our potential remains underserved. Our goal is to ensure young African hybrid creators can thrive in a world where culture meets advanced technology.
Positioning Africa for Global Leadership
Banks pointed to immense opportunities at the intersection of technology and established creative sectors like music, film, digital art, and gaming. With intentional support systems and improved access to digital education, he is confident that Africa can position itself as a global leader in the creative-tech space.
Industry stakeholders at the Kigali event observed that the Hevy Hub model could provide a scalable framework for nurturing talent across the continent. As the world's creative industries rapidly digitalize, Banks' emphasis on digital literacy and tech empowerment signals that Africa is preparing not just to participate, but to lead the next wave of global innovation.
